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Name, origin, and trademark dispute[edit]

The name "Koozie" was coined as a trademark, according to Norwood Promotional Products. It was originally a trademark of the Texas company Radio Cap Corporation (RCC). RCC registered the trademark in 1980; but the registration lapsed in 2001. Norwood had bought RCC in 1989, and it re-registered the trademark in February 2004.[1][2] Today, Société Bic owns the trademark for KOOZIE, as well as RCC KOOZIE.

Other names for the koozie are:

In Australia, the koozie is called a "stubby holder" because local beer was traditionally sold in 375 mL (13.2 imp fl oz; 12.7 US fl oz) bottles colloquially known as "stubbies" due to their short, squat appearance in comparison to the alternative packaging of 750 mL (26 imp fl oz; 25 US fl oz) bottles ("king brown", "tallie", or simply "bottle"), and the 300 to 375 mL (10.6 to 13.2 imp fl oz; 10.1 to 12.7 US fl oz) longneck bottles commonly used for beer imported from North America and Europe. Most Australian domestic beers have now adopted longneck bottles and/or aluminium cans ("tinnies") for their 375 mL (13.2 imp fl oz; 12.7 US fl oz) packaging, and 750 mL (26 imp fl oz; 25 US fl oz) bottles are now sold much less commonly than was the case historically. Victoria Bitter (VB) is notable for continuing to use the traditional stubby, albeit with a twist top replacing the traditional crown seal.

Norwood has been in a dispute, on-and-off over several years in the 2000s, over the Koozie trademark status with an online retail business called Kustom Koozies.[6] Norwood asserts that names such as beer hugger, can cooler, and huggie do not infringe its trademark, but that koozie, coozie, coolie, and cozy do.[1][2] Kustom Koozies asserted in 2005 that the trademark had become generic.[1][2] In the years since, Norwood and Kustom Koozies came to a licensing agreement over the use of the trademark, but by 2009 they were in dispute again, as Kustom Koozies tried and failed to cancel the trademark licensing agreement in response to Norwood instructing it to make certain changes to its website, one of which was that "Koozie" should be set out in all-capital letters as "KOOZIE," and another being that the registered trademark symbol "®" be used to identify genuine Norwood KOOZIES.[7]


Koozies are used to insulate a chilled beverage from warming by conduction and heat radiation, like a hand, warm air, warm surface, or sunlight. Using a koozie can reduce the rate a drink warms in the sun by up to 50%.[8]

Secondary uses include easily identifying one's beverage from another person's and for marketing. By imprinting on the koozie many different companies have used the koozie as a promotional giveaway because it is not only inexpensive to manufacture, but its frequent use is more likely to bring the company's name to a household presence. Originally a logo or image was screen-printed on a round foam cylinder with a foam base, which generally has a hole at the base to ease inserting and removing beverage containers.

Materials and styles[edit]

The koozie has evolved in both material and style. Materials used include leather,[9] neoprene, EVA, polyester, vinyl, and various open-cell and closed-cell foams. There are koozies for 40 oz. bottles,[10] and adjustable koozies that fit different beverage container sizes.

Multiple koozies linked together have increased in popularity, giving the wearer a Rambo type look. The Bandie is such an example that allows the wearer to carry multiple cans in individually insulated koozies.[11]

See also[edit]