Beer yoga is a term coined by Brooke Larson of "Beer Yoga, LLC" in February 2014. Beer yoga or brewery yoga is a form of yoga in which attendees practice yoga at breweries or taprooms, sometimes drinking beer while performing yoga moves. The origin of combining beer and yoga is uncertain but instructors such as Mikki Trowbridge of Yoga + Beer and Melissa Klimo Major of Balance & Brews have been hosting yoga classes at breweries since late 2013. The American business model is widely known for hosting yoga classes at fun, laid-back locations , so that participants may try yoga in a non-intimidating, inexpensive environment. Drinking beer happens after practicing yoga for the majority of American brewery yoga companies. A company started in Germany in 2015, known as "BierYoga" has since become popular in several countries, such as Australia and Thailand. These companies have grown in popularity, as they use the beer bottle during each yoga session. However, some fitness experts have criticized this specific form of beer yoga as a marketing gimmick and call it unhealthy.
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