Created by Will Burrard-Lucas, its first shots were released in 2010 in a series called "The Adventures of BeetleCam." It filmed African wildlife in the Ruaha and Katavi National Parks in Tanzania. One of the cameras was destroyed in an encounter with a lion.
Will Burrard-Lucas and his brother, Matt, returned to Africa in 2011 with two improved BeetleCams, with the aim of focusing on lions. During this project they created a set of pictures of feeding lions and playful cubs. This series was first released in 2012 in an article called "BeetleCam vs the Lions of the Masai Mara". BeetleCam Mark II used a Canon EOS-1Ds Mark III.
- Camtraptions Ltd. "BeetleCam Classic".
- Priya Ganapati, Wired (April 19, 2010). "Robotic Buggy Takes Stunning Photos of African Wildlife".
- Will Burrard-Lucas (April 19, 2010). "The Adventures of BeetleCam".
- National Geographic Society (April 27, 2010). "Lion Steals Roving Camera, Takes Photos".
- Paul Marks, New Scientist (9 March 2012). "Safari robot snaps feasting lion up close".
- Will Burrard-Lucas (29 Feb 2012). "BeetleCam vs the Lions of the Masai Mara".
- The Telegraph (1 Mar 2012). "Camouflaged camera films lions close up in Kenya's Masai Mara". The Daily Telegraph. London.
- James Rush (23 Dec 2012). "Caught on BeetleCam! Lions, elephants and buffalo pictured by ingenious crawling camera in African savannah".
- Steve Fairclough (9 Dec 2016). "Will Burrard-Lucas: How to get close to wildlife".