Behaviour Interactive

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Behaviour Interactive Inc.
  • Megatoon (1992–1997)
  • Artificial Mind & Movement (2000–2010)
IndustryVideo games
FoundedSeptember 21, 1992; 30 years ago (1992-09-21) in Quebec City, Canada
FounderRémi Racine
Area served
Key people
  • Rémi Racine (President)
  • Stephen Mulrooney (CTO)
  • Wayne Meazza (EVP Studios)
  • Roland Ribotti (CFO)
Number of employees
>900[1] (2021)
  • Behaviour Digital
  • Behaviour Studios
  • Business Solutions

Behaviour Interactive Inc. is a Canadian video game development studio specializing in the production of 2D and 3D action/adventure games for home video game consoles, handheld game consoles, PCs and mobile. Based in Montreal, the company is the producer and publisher of the action-horror game, Dead by Daylight.


The company was founded in 1992 in Quebec City as Megatoon.[2] Two years later, the company’s current CEO and Executive Producer, Rémi Racine, co-founded the Montreal-based Multimedia Interactive (MMI) to develop interactive entertainment software for CD-ROM.[3] Both companies were sold to Malofilm Communications in 1996, and a year later, they were merged into Behaviour Interactive with Racine as General Manager.[3] In 1997, the studio released Jersey Devil on Playstation and later Windows. The 3D platformer was the first console game made entirely in Quebec.[4] Distributed by Sony, Jersey Devil caught the eye of Infogrames Entertainment, which approached Behaviour to produce what would become Bugs Bunny: Lost in Time, released in 1999.

Artificial Mind & Movement era[edit]

In 1999, Racine and some investors bought the studio back, but they had to rename it, changing the name in 2000 to Artificial Mind & Movement Inc. (A2M).[5][3] As A2M, the studio continued its work-for-hire projects, producing titles for clients including Konami, Sony Computer Entertainment, Ubisoft, Disney Interactive Studios, Nintendo, EA and Activision. In November 2008, the company acquired Santiago-based Wanako Games from Activision Blizzard,[6] which was the first and largest South American game studio.[3] As A2M, the studio maintained its focus on producing original titles, releasing Scaler (2004), WET (2009) and Naughty Bear (2010). This last title had more than 800,000 console-unit sales and laid the groundwork for the studio’s 2016 breakthrough original game, Dead by Daylight.[7]

2nd Behaviour Interactive era[edit]

On November 8, 2010, Artificial Mind & Movement announced its name was returning to Behaviour Interactive.[8] The change was partly due to increased production of original titles and thus stronger presence in the gaming community, partly due to the availability of the original name, and partly due to one particular obscene interpretation of the initialism "A2M".[5]

The studio has maintained its work-for-hire services with major clients while continuing to invest in original games. In 2016, Behaviour released Dead by Daylight, a multiplayer survival action horror game published by Sweden’s Starbreeze. Dead by Daylight sold more than 1 million copies in its first two months[9][10] and now has more than 50 million players worldwide.[11] In 2018, Behaviour purchased the game’s publishing rights from Starbreeze for USD $16 million.[12] Thanks in large part to the game’s success, Behaviour has seen its revenues grow from CAD $25 million in 2015 to CAD $225 million in 2021.[13][14]

In April 2022, Behaviour announced the opening of a new office in Toronto. The studio said the office will accommodate at least 50 employees working on projects across Behaviour’s three business units.[15]

In May 2022, it was announced Behaviour Interactive had acquired the Seattle-based game development studio, Midwinter Entertainment.[16]

Business Units[edit]

Behaviour’s operations are divided into three business units – Studios, Digital and Business Solutions.[17] Its Studios unit provides work-for-hire development services to major video game and entertainment industry brands such as Disney, Sony, Activision, Warner Bros., Ubisoft, HBO and Nintendo. Its Digital unit produces Behaviour’s original content including Dead by Daylight. Behaviour’s Business Solutions unit applies game technology to business ends for corporate clients such as Bombardier, CAE and CN Rail.[18]

Abolition of Crunch Time[edit]

Behaviour Interactive made headlines as one of the first video game studios to abolish crunch time, a controversial yet widespread practice in the video game industry that requires employees to work longer hours, often unpaid, to meet project milestones.[19][20][21] The policy helped Behaviour earn its designation as one of Canada’s Best Workplaces by in 2018 and again in 2021.[22][23]


as Artificial Mind & Movement[edit]

Game title Year released Platform Publisher
The Grinch 2000 PS, PC, DC Konami
Bugs Bunny & Taz: Time Busters 2000 PS, PC Infogrames
Smurf Racer! 2001 PS Infogrames
Monsters, Inc. Scream Team 2001 PS, PS2, PC Sony Computer Entertainment
Ice Age 2002 GBA Ubisoft
Scooby-Doo! Mystery Mayhem 2003 GBA, PS2, GC, Xbox THQ
Carmen Sandiego: The Secret of the Stolen Drums 2004 PS2, GC, Xbox BAM! Entertainment
Home on the Range 2004 GBA Buena Vista Games
Disney's Kim Possible 2: Drakken's Demise 2004 GBA Buena Vista Games
Scaler 2004 PS2, GC, Xbox Take-Two Interactive
Get On Da Mic 2004 PS2 Eidos Interactive
Lizzie McGuire 2: Lizzie Diaries 2004 GBA Buena Vista Games
Disney Move 2004 PS2 EyeToy Buena Vista Games
Scooby-Doo! Unmasked 2005 GBA, PS2, GC, Xbox, DS THQ
Disney's Kim Possible 3: Team Possible 2005 GBA Buena Vista Games
That's So Raven 2: Supernatural Style 2005 GBA Buena Vista Games
everGirl... your way to play! 2005 GBA, PC THQ
Chicken Little 2005 GBA Buena Vista Games
Teen Titans 2005 GBA Majesco Entertainment
Ed, Edd n Eddy: The Mis-Edventures 2005 GBA, PC, PS2, GC, Xbox Midway Games
Flow: Urban Dance Uprising 2005 PS2 Ubisoft
Disney's Kim Possible: Kimmunicator 2005 DS Buena Vista Games
Teen Titans 2006 PS2, GC, Xbox THQ, Majesco Entertainment
Monster House 2006 PS2, GC, GBA, DS THQ
The Ant Bully 2006 Wii, PS2, GC, GBA, PC Midway Games
The Suite Life of Zack & Cody: Tipton Caper 2006 GBA Buena Vista Games
The Suite Life of Zack & Cody: Tipton Trouble 2006 DS Buena Vista Games
Teen Titans 2: The Brotherhood's Revenge 2006 GBA Majesco Entertainment
Disney's Kim Possible: What's the Switch? 2006 PS2 Buena Vista Games
The Sims 2: Pets 2006 GBA EA
Happy Feet 2006 DS, Wii, PS2, GC, GBA, PC Midway Games
Disney's Kim Possible: Global Gemini 2007 DS Buena Vista Games
Drake & Josh 2007 GBA THQ
Enchanted: Once Upon Andalasia 2007 GBA Buena Vista Games
High School Musical: Livin' the Dream 2007 GBA Buena Vista Games
High School Musical: Makin' the Cut! 2007 DS, Wii, PS2 Buena Vista Games
Spider-Man: Friend or Foe 2007 DS, PSP Activision
The Suite Life of Zack & Cody: Circle of Spies 2007 DS Disney Interactive Studios
Power Rangers: Super Legends 2007 DS, PS2, PC Disney Interactive Studios
High School Musical: Sing It! 2007 PS2, Wii Disney Interactive Studios
The Golden Compass 2007 DS Sega
High School Musical 2: Work This Out! 2008 DS Disney Interactive Studios
Iron Man 2008 DS, Wii, PS2, PSP, PC Sega
The Mummy: Tomb of the Dragon Emperor 2008 DS Vivendi Games
Mercenaries 2: World in Flames 2008 PS2 Electronic Arts
Transformers Animated: The Game 2008 DS Activision
Kung Fu Panda: Legendary Warriors 2008 DS, Wii Activision
Lord of the Rings: Conquest 2009 DS EA
MySims Racing 2009 DS, Wii EA
Scene It? Bright Lights! Big Screen! 2009 PS3, X360, Wii Warner Bros. Interactive Entertainment
Ice Age: Dawn of the Dinosaurs 2009 DS Activision
Indiana Jones and the Staff of Kings 2009 DS, Wii, PS2 LucasArts
Shorts 2009 DS Majesco Entertainment
WET 2009 PS3, X360 Bethesda Softworks
Dante's Inferno 2010 PSP EA
Revenge of the Wounded Dragons 2010 PS3 Sony Computer Entertainment
Naughty Bear 2010 PS3, X360 505 Games
3D Ultra Minigolf Adventures 2 2010 PS3, X360 Konami

as Behaviour Interactive[edit]

Game title Year released Platform Publisher
Jersey Devil 1997 PS, PC
Bugs Bunny: Lost in Time 1999 PS , PC Infogrames
MySims SkyHeroes 2010 X360, Wii, PS3, DS EA
Doritos Crash Course 2010 X360 Microsoft Studios
Tetris 2011 PSN (PS3) EA
Monkey Quest 2011 PC Nickelodeon
Ghostbusters: Sanctum of Slime 2011 PSN (PS3), XLA (X360), PC Atari
Rango: The Video Game 2011 X360, Wii, PS3, DS EA
Paramount Digital Entertainment
Transformers: Dark of the Moon 2011 Wii, 3DS, DS Activision
Wipeout in the Zone 2011 X360 Activision
Alvin and the Chipmunks: Chipwrecked 2011 Wii, DS, X360
Victorious: Hollywood Arts Debut 2011 DS D3 Publisher
Voltron: Defender of the Universe 2011 PSN (PS3), XLA (X360) THQ
Brave: The Video Game 2012 Wii, DS, PS3, X360, PC Disney Interactive Studios
Ice Age: Continental Drift – Arctic Games 2012 Wii, 3DS, DS, X360 Activision
Wipeout 3 2012 Wii, Wii U, X360 Activision
Naughty Bear: Panic in Paradise 2012 PSN (PS3), XLA (X360) 505 Games
Monsters University 2013 iOS, Android Disney Mobile
Doritos Crash Course 2 2013 X360 Microsoft Studios
Disney's Planes 2013 Wii, Wii U Disney Interactive Studios
Pacific Rim: The Mobile Game 2013 iOS, Android
Phineas and Ferb: Quest for Cool Stuff 2013 Wii, Wii U, 3DS, DS, X360
SpongeBob SquarePants: Plankton's Robotic Revenge 2013 Wii, Wii U, 3DS, DS, PS3, X360 Activision
Zoo Tycoon: Friends 2014 Windows 8, Windows Phone Microsoft Studios
Middle-earth: Shadow of Mordor 2014 PS3, X360 Warner Bros. Interactive Entertainment
Pro Feel Golf 2015 iOS, Android Behaviour Interactive
SpongeBob HeroPants 2015 3DS, PS Vita, X360 Activision
Home: Boov Pop! 2015 iOS, Android Behaviour Interactive
Fallout Shelter 2015 iOS, Android Bethesda Softworks
The Peanuts Movie: Snoopy's Grand Adventure 2015 3DS, PS4, Wii U, X360, XOne Activision
Dead by Daylight 2016 Android, iOS, PC, Switch, PS4, PS5, Stadia, XOne, Xbox Series X/S Starbreeze Studios (2016 - 2018) / Behaviour Interactive[24] (2018 - )
Warhammer 40,000: Eternal Crusade 2016 PC Bandai Namco
Love & Hip Hop The Game 2016 iOS, Android Behaviour Interactive
Halo Wars: Definitive Edition 2016 XOne, PC Microsoft Studios
Assassin's Creed: Rebellion 2017 iOS, Android Ubisoft
Westworld 2018 iOS, Android Warner Bros. Interactive Entertainment
Deathgarden 2018 PS4, XOne, PC Behaviour Interactive
Game of Thrones: Beyond the Wall 2020 iOS, Android Behaviour Interactive
Hooked on You: A Dead by Daylight Dating Sim™ 2022 PC Behaviour Interactive
Meet Your Maker 2023 PC, PS4, PS5, XOne, Xbox Series X/S Behaviour Interactive
Silent Hill: Ascension[25] TBA TBA Konami

Bethesda infringement lawsuit[edit]

On June 21, 2018, Bethesda Softworks sued Warner Bros. Interactive Entertainment and Behaviour Interactive over Westworld, a mobile game based on the science fiction television series Westworld, alleging that the game is a "blatant rip-off" of Fallout Shelter, another mobile game, co-developed by Behaviour.

In a suit filed in a United States District Court for the District of Maryland, Bethesda alleges that Westworld "has the same or highly similar game design, art style, animations, features and other gameplay elements" as Fallout Shelter. Bethesda sued for copyright infringement, breach of contract and misappropriating trade secrets, seeking a jury trial and damages.[26] The lawsuit also alleged that Westworld identically reproduced some software bugs that were originally present in Fallout Shelter.[27] The lawsuit was settled in January 2019 on friendly terms.[28]


  1. ^ "A Leading Independent Game Developer: Behaviour Interactive". May 5, 2020. Retrieved June 24, 2021.
  2. ^ "History". Behaviour Interactive. Archived from the original on 14 November 2010. Retrieved 3 September 2019.
  3. ^ a b c d "Behaviour Interactif célèbre 25 ans de succès en jeu vidéo et inaugure ses nouvelles installations du Mile-Ex à Montréal". Cision. CNW Group. Sep 28, 2017. Retrieved June 27, 2022.{{cite web}}: CS1 maint: url-status (link)
  4. ^ "Behaviour Interactif célèbre 25 ans de succès en jeu vidéo et inaugure ses nouvelles installations du Mile-Ex à Montréal". Cision. Sep 28, 2017. Retrieved June 27, 2022.{{cite web}}: CS1 maint: url-status (link)
  5. ^ a b Grant, Christopher (November 8, 2010). "Artificial Mind and Movement rebrands; (re)introducing Behaviour Interactive". Joystiq. Archived from the original on October 14, 2014. Retrieved September 7, 2014.
  6. ^ A2M (November 20, 2008). "A2M Acquires Chilean Developer Wanako Games" (Press release). Bloomberg. Retrieved September 7, 2014.
  7. ^ O’Kane, Josh (2022-04-25). "Montreal indie game studio Behaviour opens new Toronto office after decade-long turnaround". The Globe and Mail. Retrieved 2022-06-27.
  8. ^ Artificial Mind & Movement (A2M) Rebrands as Behaviour Interactive - With New Focus, A Return to Previous Name for Canada's Largest Independent Game Developer
  9. ^ Kerr, Chris (2016-08-25). "Dead By Daylight sales top 1 million after two months". Game Developer. Retrieved 2022-06-27.
  10. ^ "Le million pour Dead by Daylight". (in French). 2016-09-05. Retrieved 2022-06-27.
  11. ^ "Behaviour Interactif, la culture et la résilience". (in French). Retrieved 2022-06-27.
  12. ^ "Starbreeze sells rights to Dead by Daylight to Behaviour for USD 16 million – Starbreeze". Retrieved 2022-06-27.
  13. ^ McKenna, Alain (2022-01-22). "Une année pivot pour Behaviour Interactif en 2022". Le Devoir (in French). Retrieved 2022-06-27.
  14. ^ O’Kane, Josh (2022-04-25). "Montreal indie game studio Behaviour opens new Toronto office after decade-long turnaround". The Globe and Mail. Retrieved 2022-06-27.
  15. ^ Frico (2022-04-25). "Behaviour Interactive, opens first studio in Toronto". Behaviour Interactive. Retrieved 2022-06-27.
  16. ^ "Dead by Daylight developer acquires Midwinter Entertainment, the studio behind Scavengers". PC Invasion. 2022-05-18. Retrieved 2022-05-18.
  17. ^ "A Leading Independent Game Developer". Behaviour Interactive. Retrieved 2022-06-27.
  18. ^ "Business Solutions". Behaviour Interactive. Retrieved 2022-06-27.
  19. ^ ") ( "CEO of Dead by Daylight devs Behaviour Interactive explains why they abolished crunch". PC Gamer. May 27, 2019. Retrieved June 27, 2022. {{cite web}}: Check |url= value (help)CS1 maint: url-status (link)
  20. ^ "What's the secret to becoming an award-winning employer?". Retrieved 2022-06-27.
  21. ^ "CEO Blog - Why I Abolished Crunch Time and Never Looked Back". Behaviour Interactive. 2019-05-21. Retrieved 2022-06-27.
  22. ^ "What's the secret to becoming an award-winning employer?". Retrieved 2022-06-27.
  23. ^ "Meet the best places to work in Canada's games industry". Retrieved 2022-06-27.
  24. ^ "Starbreeze sells rights to Dead by Daylight to Behaviour for USD 16 million – Starbreeze". Retrieved 2021-07-25.
  25. ^ SILENT HILL Transmission (FR) | KONAMI, retrieved 2022-10-19
  26. ^ "Bethesda sues Warner Bros, calls its Westworld game 'blatant rip-off' of Fallout Shelter". Polygon. Retrieved 2018-06-23.
  27. ^ "Bethesda sues Warner for ripping off Fallout Shelter in its Westworld game". PC Gamer. PC Gamer. 22 June 2018.
  28. ^ "Bethesda lawsuit alleging Westworld game was Fallout Shelter 'ripoff' resolved". Polygon. 3 January 2019. Retrieved 2020-03-30.

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