Behr (paint)

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Behr Process Corporation
Founded 1947
Founder Otho Behr, Jr.
Headquarters 3400 W Segerstrom Ave Santa Ana, California 92704, U.S.
Key people
Jeff Filley, (President)
Products Paint, Epoxy Paint
Parent Masco [1]
Website http://www.behr.com/

Behr Process Corporation (stylized as BEHR) is a supplier of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself markets. BEHR manufactures interior house paints, exterior house paints, decorative finishes, primers, stains and surface preparation products sold exclusively at The Home Depot.[2]

Behr was founded in 1947 when Otho Behr, Jr. sold linseed oil wood stains to paint stores from the back of his station wagon. Behr approached his father, a chemist, to develop a formula for a redwood stain. The resulting growth of the business led Behr to move the company’s operations to an 800 square foot Quonset hut in Pasadena, California in 1948.[3] The business outgrew this facility as well, and in the early 1950s Behr relocated the company to its current home in Santa Ana, California. Behr has grown as the home resale market created greater demand for paints, lighting, wallpaper and other goods.[4]

In 1988, Behr offered computer color matching, allowing customers to bring pieces of fabric or other color samples to The Home Depot to be scanned by a color matching machine and be turned into a color formula for paint. [5] In 1999, Behr was purchased by the Masco Corporation.[6]

References[edit]

  1. ^ "MASCO CORPORATION : 2012 ANNUAL REPORT" (PDF). Investor.masco.com. Retrieved 18 July 2018. 
  2. ^ "{title}". Archived from the original on 2014-01-16. Retrieved 2014-01-13. 
  3. ^ "History of Behr Paint - House Painting Guide". Housepaintingguide.org. Retrieved 18 July 2018. 
  4. ^ "Brand Partnerships - Behr". Behr.com. Retrieved 18 July 2018. 
  5. ^ "Pintura Exterior, Pintura Interior y Esmaltes para Madera para su Hogar - Behr". Behr Paint. Retrieved 18 July 2018. 
  6. ^ HERNANDEZ, GREG (2 September 1999). "O.C. Paint Company Purchased by Masco : Acquisition: Santa Ana-based Behr Process is one of five Home Depot suppliers bought for $3.5 billion in stock and cash." Articles.latimes.com. Retrieved 18 July 2018. 

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