Behr (paint)

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Behr Process Corporation
Founded 1947
Founder Otho Behr, Jr.
Headquarters 3400 W Segerstrom Ave Santa Ana, California 92704, United States
Key people
Jeff Filley, (President)
Products Paint, Epoxy Paint
Parent Masco Corporation [1]

Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself markets. BEHR manufactures interior house paints, exterior house paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. [2]

Behr was founded in 1947 when Otho Behr, Jr. began selling linseed oil wood stains to paint stores from the back of his woody station wagon. When the stores began asking for a redwood stain, Behr approached his father, an accomplished chemist, to develop the formula. He did, and the resulting growth of the business led Behr to move the company’s operations to an 800 square foot Quonset hut in Pasadena, California in 1948.[3]The business quickly outgrew this facility as well, and in the early 1950s Behr relocated the company to its current home in Santa Ana, California.

Behr was one of the first suppliers to Home Depot when that chain opened in 1978, and the company has grown dramatically ever since as the booming home resale market created greater demand for paints, lighting, wallpaper and other goods. BEHR has been named “Partner of the Year” by The Home Depot ten times.[4]

The company thrived for many years selling wood stains, but it wasn't until 1986 that Behr began to manufacture the paints that the company is now known for. Since Behr introduced its Premium Plus line of interior and exterior paints in 1986, the company has consistently earned top honors and awards for providing quality products at an affordable price. [5]

Behr is responsible for many innovations that have changed the way people buy paint. In 1988, Behr became the first paint company to offer computer color matching, allowing customers to bring pieces of fabric or other color samples to The Home Depot to be scanned by a color matching machine and turned into a color formula for paint. [6]

In 1999 Behr was purchased by the Masco Corporation.[7]

In 2012, Behr Paints introduced the next generation of Premium Plus® Interior Paint, BEHR Premium Plus self-priming, zero-VOC (Volatile Organic Compound) and low-odor interior paint, which now seals previously painted and uncoated surfaces without the use of a separate primer.[8]

BEHR introduced its newest product, Marquee Exterior Paint & Primer, in 2013. Marquee is capable of repelling rain showers in as little as 60 minutes after application and delivers superior fade and stain resistance. [9]

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