Bekeme Masade

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Bekeme Masade-Olowola
Bekeme Masade.jpg
Bekeme Masade-Olowola at the Business Leaders Roundtable on Sustainable Development in May 2014
Ilobekeme Chikodili Masade

Lagos, Nigeria
EducationUniversity of Lagos, Queen Mary University of London
OccupationSocial entrepreneur, public relations specialist

Bekeme Masade-Olowola is a Nigerian social entrepreneur, a member of the Board of Directors of the Global Reporting Initiative (GRI) – the world's leading sustainability impact measurement and reporting standards body – and the Chief Executive of CSR-in-Action, a group made of a consulting firm, a think tank and a training institute dedicated to corporate social responsibility, policy development, advocacy, empowerment and sustainable development in the region.


Bekeme Masade-Olowola was born and raised in Lagos. She graduated with a second class upper degree, BA (Hons) English, from the University of Lagos in 2004. In January 2008, she was selected as one of 18 young professional contestants chosen from Africa and the Diaspora to participate in The Apprentice Africa.[1][2]

As a social entrepreneur, Bekeme Masade-Olowola is the Chief Executive of CSR-in-Action, a social business networking platform and advisory enterprise, dedicated to corporate social responsibility, women and youth empowerment, and sustainable development in Nigeria.[3] Under Masade-Olowola, CSR-in-Action has promoted sustainable measurement and reporting using the GRI framework, specifically, since 2011, and has catalysed the growth of sustainability adoption and transparency in the region through consulting, training and advocacy interventions. CSR-in-Action produced the pioneer sustainability investment report in Nigeria The Collective Social Report: Nigeria (now The Corporate Sustainable Investor Report), endorsed by the United Nations Framework Convention on Climate Change (UNFCCC), and supported by United Nations Global Compact (UNGC), in March 2012; a first of its kind compendium which includes a rating of business sustainability performance. The 2013 report saw the organization's introduction of a sustainability ranking index.[4][5] In 2014, CSR-in-action was lobbying to unlock over $100 billion in mineral resources potential.[6]

Masade-Olowola helped establish the Business Coalition for Sustainable Development Nigeria (BCSDN) in May 2014, an initiative affiliated with the World Business Council for Sustainable Development (WBCSD), made up of a coalition of leading businesses across all sectors to drive collective development.[7]

Masade-Olowola has engaged stakeholders throughout the economic value chain – government, business, civil society organisations and communities – and recently spearheaded the design and development of a Community Engagement Standards framework to facilitate the Federal Government agenda for promoting peace through equity in oil and gas communities in Nigeria.

Masade-Olowola is on the board of several non-profit and for-profit organisations and is convener of the annual Sustainability in the Extractive Industries Conference, the largest development focused gathering for extractives now in its eighth year, and producer of The Good Citizen Radio Show.



  1. ^ "The Apprentice Africa". Bella Naija. 3 March 2008. Retrieved 25 August 2014. CS1 maint: discouraged parameter (link)
  2. ^ "BN Rundown". Bella Naija. 21 April 2008. Retrieved 25 August 2014. CS1 maint: discouraged parameter (link)
  3. ^ "Our Board". CSR-in-Action. 25 November 2013. Archived from the original on 25 July 2014. Retrieved 25 August 2014. CS1 maint: discouraged parameter (link)
  4. ^ "CSR-in-Action Makes History; Launches 3C Index – a ranking of Nigerian businesses along sustainability lines". Omojuwa. 6 May 2014. Retrieved 25 August 2014. CS1 maint: discouraged parameter (link)
  5. ^ "CSR in Nigeria". African Review. 15 December 2011. Retrieved 25 August 2014. CS1 maint: discouraged parameter (link)
  6. ^ "NIGERIA: Group Seeks to Unlock Over the $100bn Potential in Mineral Resources". 18 November 2015. Retrieved 27 October 2016.
  7. ^ "Sunmonu leads campaign for formation of Council on Sustainable Development". Sweet Crude Reports. 29 May 2014. Retrieved 25 August 2014. CS1 maint: discouraged parameter (link)
  8. ^ 30 February 2011/43526.html, Retrieved 25 August 2014.[dead link]
  9. ^ "Contestants".