Believe (fragrance)

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Fragrance by Britney Spears
TypeUnisex fragrance
ReleasedSeptember 24, 2007
LabelElizabeth Arden
TaglineThe greatest freedom is to believe in yourself
PredecessorMidnight Fantasy
SuccessorCurious Heart
WebsiteBelieve Britney Spears

Believe is a unisex fragrance by Britney Spears for Elizabeth Arden. This is the fifth fragrance from Britney, and hit the stores on September 24, 2007. The fragrance is said to be sensual and warm. Delicate and feminine. A sparkling blend of exotic fruits guava and golden tangerine, soft florals honeysuckle and hints of linden blossom, and seductive amber, patchouli, and pink pralines. A gift set includes:[1]

  • 1.0 fl. oz. Eau de Parfum Spray
  • 1.0 fl. oz. Eau de Parfum Spray
  • 1.7 fl. oz. Eau de Parfum Spray
  • 3.3 fl. oz. Eau de Parfum Spray
  • 3.3 fl. oz. "Feeling Is Believing" Body Soufflé
  • "Let Your Light Shine" Shimmer Powder with puff

Brand Controversy[edit]

The perfume's brand created controversy in August 2007 when it was revealed to be a near-copy of the logo of a t-shirt campaign organized by the Vancouver-based for-profit/charity hybrid Mondonation.[2] The ad firm hired by Elizabeth Arden to create the perfume brand copied several features of original Mondonation mark, in use since 2005, including the unique color scheme and several typographic features. A letter-writing campaign to the fragrance company drew widespread attention to the 'design plagiarism' of the Britney brand. In an article by Fiona Anderson published in the Vancouver Sun, it was revealed that the vice-president of Elizabeth Arden had contacted Mondonation as a result of the letter-writing campaign and indicated there would be negotiations to resolve the issue. After the release fans claimed it didn’t smell very feminine and it leads more towards the unisex side. Since then it has been rebranded as unisex.

External links[edit]


  1. ^ "Archived copy". Archived from the original on 2011-07-10. Retrieved 2010-12-09.
  2. ^ "-". Archived from the original on 22 May 2013. Retrieved 15 August 2016.