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IndustryConsumer Electronics, Jewelry, Hi-tech
FoundersSandro Mur
Urška Sršen
HeadquartersSan Francisco[1]
Key people
Sandro Mur (CEO)
Productsjewelry, software, consumer electronics
Number of employees
100 (2016)[2]

Bellabeat is a high-tech company that manufactures smart jewelry. The company has offices in Zagreb, San Francisco, London and Hong Kong.[3][4] It was founded in 2013 by a Croatian mathematician Sandro Mur and Slovenian artist Urška Sršen,[5] and is headquartered in San Francisco.[1] The company's most known product is the Bellabeat Leaf, with more than 700,000 sold as of 2017.[6]

In 2016, it introduced the new Bellabeat Leaf Urban,[7] which was described as the best piece of smart jewelry a woman can wear by Business Insider.[8]


  1. ^ a b
  2. ^ "Sandro Mur, kapitalist novog kova: Na Kanare vodim svojih 100 radnika! > Slobodna Dalmacija". 2016-07-02. Retrieved 2017-04-04.
  3. ^ "Bellabeat — Netokracija". Retrieved 2017-04-04.
  4. ^
  5. ^ "Hrvatski startup poharao SAD, Bellabeat dobio posao vrijedan 42 mil. kuna - Poslovni dnevnik". Retrieved 2017-04-04.
  6. ^
  7. ^ Gokey, Malarie (2016-07-26). "Bellabeat Leaf Urban: Stress Tracking, Price, Release Date". Digital Trends. Retrieved 2017-04-04.
  8. ^ "The 5 best pieces of smart jewelry you can buy". Business Insider. 2017-03-31. Retrieved 2017-04-04.

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