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Industry Clothing
Founded Longton, Stoke-on-Trent, Staffordshire, UK (1924 (1924))
Founder Eli Belovitch and Harry Grosberg
Headquarters London, United Kingdom
Area served
Parent JAB Luxury GmbH[1]

Belstaff, a British brand, founded in Longton, Stoke-on-Trent, Staffordshire in 1924 by Eli Belovitch and his son-in-law Harry Grosberg – the name is a combination of Eli's surname and his Staffordshire home. Belstaff became the first company to use wax cotton in the manufacturing of waterproof apparel for motorcycling.[2]

In 2011, The Labelux group acquired Belstaff and repositioned it as a British heritage brand centred on luxury sportswear.[3] Tommy Hilfiger was brought in as a business consultant.[4] In July 2014, along with Jimmy Choo and Bally, Belstaff was fully integrated into its parent group JAB Luxury GmbH. JAB management now directly oversee the brand.[1]



Founded by Eli Belovitch and his son-in-law Harry Grosberg in Longton, Stoke-on-Trent, Staffordshire, England.


Belstaff became a subsidiary of James Halstead. This was also the year Belstaff released its Trialmaster 4-pocket jacket. The jacket was designed to endure the weather conditions in the UK during the Scottish Six Days Trial.[5]


Steve McQueen wore Belstaff in The Great Escape[6]


The company was affected by the textile crisis of the 1990s precipitating the closure of the Longton, Stoke-on-Trent factory after previously closing its Silverdale site.[7]


Kate Moss featured in advertising campaigns for which she was reported to have been paid £1million.[8]


In June 2011, Harry Slatkin along with The Labelux Group, acquired Belstaff.[9] Slatkin assumed the role of Chief Executive Officer and, in July 2011, appointed Martin Cooper as Chief Creative Officer and together, they planned to transform the brand.[10]


The company opened stores in Via della Spiga Milan, in New Bond Street London and on Madison Avenue, New York City. The interiors were designed by Bill Sofield.[11]


Belstaff produced a short film in partnership with Legs Media and, executively produced by Liv Tyler, called OUTLAWS. The film featured David Beckham in his first ever serious film role and co-starred Harvey Keitel, Katherine Waterston and Cathy Moriarty.[12]


Belstaff produced a short film, starring Liv Tyler called Falling Up, where she retraces the footsteps of 1920s aviator Amelia Earhart, one of the first women Belstaff dressed. In her role as Brand Ambassador and Creative Contributor, Tyler also collaborated on a capsule collection baring her name for AW16.[13][14]


  1. ^ a b JAB Holdings takes direct control of Jimmy Choo and Belstaff, 1 July 2014, retrieved 27 July 2016 
  2. ^ English, Andrew (16 September 2011). "Goodwood Revival 2011: Belstaff and Barbour". Retrieved 5 July 2016. 
  3. ^ Genevieve Roberts (29 January 2012). "Belstaff, the stars' favourite, returns to rugged British roots > Belstaff". The Independent. Retrieved 27 July 2016. 
  4. ^ Ella Alexander (15 June 2011). "Tommy's New Job > Belstaff". Retrieved 27 July 2016. 
  5. ^ Productions, Petrolicious (2014-06-11). "The Belstaff Trialmaster is a Fashion Icon". Petrolicious. Retrieved 2017-01-04. 
  6. ^ "Spirit of Adventure: Belstaff's New Boutique". Luxury London. Retrieved 2017-01-04. 
  7. ^ "Anthony Bunn: Belstaff's Stoke-on-Trent origins". Stoke Sentinel. 2013-12-18. Retrieved 2016-10-25. 
  8. ^ metrowebukmetro (2006-07-17). "Kate goes hell for leather". Metro. Retrieved 2016-10-25. 
  9. ^ Skip to top of this page. "Brands > Belstaff". Labelux Group. Archived from the original on 2012-05-03. Retrieved 2012-03-12. 
  10. ^ post a comment › (2012-02-19). "Belstaff Fall 2012 Ready-to-Wear Collection on Runway Review". Retrieved 2012-03-12. 
  11. ^ 24 febbraio 2012. "Belstaff: location, just prime ones - Moda 24". Retrieved 2012-03-12. 
  12. ^ "Beckham makes lead role debut for Belstaff – but acting career isn't on the cards". The Telegraph. Retrieved 2016-04-27. 
  13. ^ "Falling Up: Liv Tyler stars in Belstaff film-Telegraph". Retrieved 2016-04-27. 
  14. ^ Jones, Nina (2016-02-22). "Liv Tyler Previews Belstaff Collection". WWD. Retrieved 2016-04-27. 


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