Benjamin Day (publisher)
April 10, 1810|
|Died||December 21, 1889
New York City
|Children||Henry, Mary Ely, Benjamin Henry Day, Jr. (1838-1916), Clarence Shephard Day (1844-1927)|
|Parent(s)||Henry Day (1773-1811), Mary Ely ( - 1859)|
Benjamin Henry Day (April 10, 1810 – December 21, 1889) was an American newspaper publisher best known for founding the New York Sun, the first penny press newspaper in the United States, in 1833.
Day's Sun was responsible for the story of Richard Adams Locke published in 1835 in which he wrote a story about life on the moon that was fictional, but was received by the general public as fact. The publicity of the article was widespread at that time and now is referred to as "The Great Moon Hoax". He is credited with stretching the truth that came to be known as Sensationalism. Day is also credited for importing to the United States the London Plan, a largely antiquated system today of newspaper distribution in which the paper carriers buy newspapers in bulk from the publisher and sell the papers to the reading public for a profit.
Day sold the Sun to his brother-in-law Moses Yale Beach for $40,000 in 1838. Afterwards he started the True Sun in 1840, which had but a brief run. In 1842, he created the Brother Jonathan, the first illustrated weekly in the U.S., which he ran for twenty years.
Day constantly quarreled with George Wisner over the publication of abolitionist articles. Day considered himself democratic to Wisner's extreme abolitionist standpoint.
The American newspaper business as we know it was born on September 3, 1833, when a twenty-three-year-old publisher named Benjamin Day put out the first edition of the New York Sun. Whereas other papers sold for five or six cents, the Sun cost just a penny. For revenue, Day relied on advertising rather than on subscriptions. Above all, he revolutionized the way papers were distributed. He sold them to newsboys in lots of a hundred to hawk in the street. Before long, Day was the most important publisher in New York.
Day married Evelina Shepard (b. 1811) in 1831, and had four children: Henry (b. 1832), Mary Ely Day (1833–38), Benjamin Henry Day, Jr. (1838-1916), the inventor of Ben-Day dots, and Clarence Shephard Day (1844-1927), a stockbroker (and father of author Clarence Shephard, Jr.).
- (27 November 1939). Life with Father is Broadway Hit Based on Clarence Day's Family, Life (magazine), Retrieved November 23, 2010
- (8 January 1927). C.S. Day, 82 Dies, A Retired Broker, The New York Times, Retrieved November 23, 2010
- Dwight, Benjamin Woodbridge. The history of the descendants of John Dwight, of Dedham, Mass, Volume 2, p. 909, 914 (1874)
- Carey, Charles W. American inventors, entrepreneurs & business visionaries, p.89-90 (2002)(ISBN 0816045593)
- Fellow, Anthony R. American Media History, p.86-88 (2nd ed. 2010) (ISBN 0495567752)
- (22 December 1889). A Pioneer In Journalism, The New York Times, Retrieved November 23, 2010
- Prominent Families of New York, p.162 (1897)
- Surowiecki, James. "The Financial Page: Patent Bending", The New Yorker. July 14 & 21, 2003. pg. 36
- Note - Day employed the future actor Barney Williams as his first, and for a time, only newsboy-Printer’s Ink, November 27, 1901, p. 16 accessed 1.27.2013
 Whitby, Gary L. "Horns of a Dilemma: The Sun, Abolition, and the 1833-34 New York Riots." Journalism Quarterly.