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The Berkeley Barb was a weekly underground newspaper that was published in Berkeley, California, during the years 1965 to 1980. It was one of the first and most influential of the counterculture newspapers of the late 1960s, covering such subjects as the anti-war and civil-rights movements as well as the social changes advocated by the youth culture.
The newspaper was founded in August 1965 by Max Scherr, a middle-aged radical who had earlier been the owner of the Steppenwolf bar in Berkeley. Scherr was the editor and publisher from the newspaper's inception until the mid-1970s.
The Barb carried a great deal of political news, mainly concerning opposition to the Vietnam War and activist political events surrounding the University of California, particularly the Vietnam Day Committee and the Free Speech Movement. It also served as a venue for music advertisements and starting around 1967 was the first of the underground papers to have an extensive classified ad section carrying explicit personal sex advertisements. Eventually about a third of the paper was occupied by various forms of sexual advertising: as well as the personals there were ads for X-rated films, pornographic bookstores, mail order novelties and classifieds for models and massage, all both gay and straight. Gratuitous photos of nude models spilled over into the news section. The radical politics + sex formula worked, and the Barb was one of the top-selling underground papers in the nation. However, efforts to clone this formula in other cities (e.g. Rat in New York City) ran into resistance from staff, readers and local authorities; female staffers and supporters from the Berkeley Tribe staged a sit-in at San Francisco's Dock of the Bay to successfully block publication of a proposed spin-off sex paper, and when male staffers at Good Times tried to put out a special "Sex" issue, women staffers stole the mock-ups and page layouts and burned them.
In 1969, under pressure from an underpaid and rebellious staff which believed, based primarily on information from an accountant, that Scherr was making windfall profits (the Barb may have been the only underground newspaper of which this could be said), Scherr sold the paper for $200,000 to Allan Coult, a professor of anthropology. The deal fell apart shortly afterwards and Scherr resumed ownership, cancelling the agreement after Coult failed to make the initial payment. At this point almost all of the 40 person staff, including managing editor James A. Schreiber, walked out and formed the "Red Mountain Tribe." After putting out a special Barb on Strike issue, they launched their own rival newspaper, the Berkeley Tribe, which soon claimed a circulation of 53,000 copies. Meanwhile Scherr, who had locked the doors and then stolen the files and equipment out of his own offices, continued publishing the Barb out of new offices with a new staff. The paper continued to be successful for a few years; but the heyday of the underground press was passing and the Barb was caught up in the general downhill trend, with contributor burnout and slowly dropping circulation and ad revenues leading to a vicious circle of decline.
In 1978, with circulation down to 20,000 copies and dropping, the numerous sex ads were spun off into a separate publication, Spectator Magazine. Freed of the stigma of "adults only" but deprived of advertising income, the Barb went out of business within a year and a half. The final issue was dated July 3, 1980. Spectator Magazine ceased publication in October 2005.
Banana skins and other hoaxes
In March 1967 Scherr, hoping to trick authorities into banning bananas, ran a satirical story which claimed that dried banana skins contained "bananadine", a (fictional) psychoactive substance which, when smoked, supposedly induced a psychedelic high similar to opium and psilocybin. The Barb may have been inspired by Donovan's 1966 song "Mellow Yellow", with its lyric "Electrical banana/Is gonna be a sudden craze." The hoax was believed and spread through the mainstream press, and was perpetuated after William Powell included it in The Anarchist Cookbook. A New York Times article on illicit drugs by Donald Louria], MD, noted in passing, that "banana scrapings, provide— if anything—a mild psychedelic experience." The Food and Drug Administration (FDA) investigated and concluded that banana skins were not psychedelic.
One victim of an Albert prank was Max Scherr, editor of the Berkeley Barb, that legendary paper of the days of the Movement. "A lot of Jewish kids were converting to Buddhism then," Paul Glusman said, "so Albert cooked up a hoax, getting a letter mailed from Japan to the paper reporting that all the Buddhist kids in Japan were converting to Judaism." Scherr ran the letter.
Street sales of The Barb
The Barb was used to make money by scores of Berkeley's early hippies, denizens of "The Ave" (Telegraph Avenue, Berkeley, on the south side of campus), locals, runaways, and later by street people. The paper originally sold for 10 cents and later for 25 cents. Every Thursday night around 9 pm a Volkswagen truck (the one with the fold-down sides) would arrive from the printer, pulling up to Max Scherr's house on Oregon Street, which served as the paper's offices. The waiting street vendors would help unload the papers and then get in line to get their stack. The papers would be purchased at half-price or obtained for collateral. The prospective vendor who wished to obtain papers on collateral would show Scherr something of value, such as a musical instrument or a backpack containing clothing and poems. If Scherr felt the goods were valuable enough that the owner would return to get them, he would keep the collateral in exchange for a bundle of 50 papers to sell on the street. As soon as their papers were in hand vendors would hurry off to a busy intersection or their personal favorite corner, and then spend the night waiting on the curb so that no other vendor would steal their spot and they'd be able to sell their papers during the rush hour on Friday morning. The first vendor to get to The Pic coffee house was guaranteed sales of up to 25 papers. The vendor kept half of the money, so when that bundle of papers was sold, he or she would return to the office, buy back the collateral and possibly buy more papers with cash, and then return to the street corner to sell enough papers whatever they needed including those associated with hippie culture such as controlled substances. At the time, the cost of living was low so sales of Scherr's paper kept transient, and homeless people afloat.
- Peck, Abe. Uncovering the Sixties: The Life and Times of the Underground Press (New York: Pantheon, 1985).
- Timeslines site
- Wendy McElroy. XXX: A Woman's Right to Pornography, 1995. Chapter 7.
- Stevens, Jay (1998). Storming Heaven: LSD and the American Dream. Grove Press. p. 336. ISBN 0-8021-3587-0.
- Brent Mann (2005). Blinded by the lyrics: behind the lines of rock and roll's most baffling songs. Citadel Press. ISBN 0-8065-2695-5., p. 69: "listeners were completely baffled by the reference in "Mellow Yellow" to an "electric banana"... Rumor had it that if you dried the white scrapings... the resulting substance could be rolled into a joint.... In fact the Berkeley Barb, a satirical counterculture newspaper out of the Bay Area, even published tips about the proper preparation."
- Louria, Donald (1967), "Cool Talk About Hot Drugs." The New York Times Magazine, August 6, 1967 p. 188
- "Comrades recall Stew Albert" by Richard Brenneman
- Joseph, Pat (July 30, 2015). "Sex, Drugs, Revolution: 50 Years On, Barbarians Gather to Recall The Berkeley Barb". California Magazine.