Bernina International

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Bernina International AG
Aktiengesellschaft
Industry Sewing and embroidery systems
Founded 1893; 125 years ago (1893)
Founder Fritz Gegauf
Headquarters Steckborn, Switzerland
Area served
Worldwide
Key people
Hanspeter Ueltschi
(Owner and Chairman of the Board of Directors)[1]
Claude Dreyer (CEO)
Products Bernina sewing machines
Textile machines
Software
Revenue CHF 186 million (Consolidated net turnover 2016, of which 67% USA, 25% Europe, 8% other countries)
Owner Hanspeter Ueltschi
Number of employees
1038 (Annual average for 2016, of which approx. 270 in Steckborn)
Website www.bernina.com

Bernina International AG is a privately owned international manufacturer of sewing and embroidery systems. The company was founded in 1893 in Steckborn, Switzerland, by a Swiss inventor Fritz Gegauf. The company develops, manufactures and sells goods and services for the textile market, primarily household sewing-related products in the fields of embroidery, quilting, home textiles, garment sewing and crafting.[2] The origins of the company lie in the invention of the hemstitch sewing machine, invented in 1893 by a Swiss inventor and entrepreneur Karl Friedrich Gegauf. Currently, the company's products include sewing machines, embroidery machines, serger/overlocker machines, and computer software for embroidery design.

History[edit]

Company founder Karl Friedrich Gegauf and his sons
Fritz Gegauf introduced the Bernina brand name in 1932
Odette Ueltschi took charge of the company in 1965
Hanspeter Ueltschi (right) and CEO Claude Dreyer launched the B830 model in 2008.

1890–1926: Karl Friedrich Gegauf and the invention of the hemstitch sewing machine[edit]

The present-day Bernina International AG was founded by Karl Friedrich Gegauf in 1893, who decided to pursue an apprenticeship as a mechanic instead of studying medicine. After completing his apprenticeship, he worked in the Baum embroidery machine factory in Rorschach. In 1890, Karl Friedrich Gegauf set up his own business in Steckborn, Switzerland, opening an embroidery and mechanical workshop for the manufacture of his own invention, a monogram embroidery machine. Together with his brother Georg, a salesman, Karl Friedrich ran the Gebrüder Gegauf (Bros. Gegauf) company. Through his involvement in the textile industry, he noticed how laborious it was to produce hemstitching, which until then could only be done manually. Consequently, in 1893 Karl Friedrich Gegauf invented the world’s first hemstitch sewing machine, capable of sewing 100 stitches per minute.[3] In 1895 the Bros. Gegauf workshop was completely destroyed by fire, except for the prototype of the hemstitch sewing machine, which was the only thing that could be rescued. Karl Friedrich built a new workshop in an old barn, where the focus was no longer on embroidery, but on the construction of the hemstitch sewing machine. 70 people were employed in the serial production of the hemstitch sewing machine. The mechanical production of hemstitching, whether as embellishment for handkerchiefs, tablecloths or bedspreads, was commonly referred to as "gegaufing", due to the fact that the name Gegauf became famous in the industry.[4]

1926–1947: Fritz Gegauf and the development of the first Bernina household sewing machine[edit]

In 1919, Fritz Gegauf, one of Karl’s sons, together with his father filed a patent application for the "Wotan" hemstich sewing machine, which became another international success for the company, which changes its name to "Fritz Gegauf". After being in Paris selling the company’s tin openers, which had no market in Switzerland, he returned to his home town. His brother Gustav and he took control of the factory after their father’s death in 1926.[5] During the Great Depression, Fritz Gegauf joined forces with the embroidery factory, Brütsch & Sohn in St. Gallen, which was also operating in the red. By the end of 1932, they had developed the first household sewing machine, which they named Bernina. The Bernina was soon being produced as furniture-cum-sewing-machine, which required the building of a new, attached furniture factory in Steckborn. As of October 26, 1937, a total of 20,000 machines had left the factory in Steckborn. In 1937, he introduced the first Bernina zigzag machine and in 1945 the world’s first portable zigzag machine on the market. In 1947, Gustav Gegauf left the company. By mid-1963, one million Bernina zigzag sewing machines had been manufactured in Steckborn. Since then, the company has commonly been called Bernina, although, since 1947, its official name has been "Fritz Gegauf Aktiengesellschaft, Bernina Nähmaschinenfabrik".

1959–1988: Odette Gegauf-Ueltschi and the fully automatic sewing machine[edit]

Since 1959, Odette Ueltschi, Fritz Gegauf's daughter, took the lead role at Bernina.[6] She took over the management after the death of her brother in 1965. In 1963, the first Bernina sewing machine with a patented knee-activated presser foot lifter, the 730, appeared on the market. From 1963 onwards, the subsequent model, the 730, was produced, and in the same year, the millionth Bernina sewing machine was manufactured. The top-seller of all the models was the 830 class, which came into production in 1971 and continued until 1981. In 1981, the company took a further step in the development of household sewing machines. The 930 model was the first machine with a stretch-stitch function. It was followed by the 1130, the first fully automated sewing machine, the 1130, launched in 1986. The enduring mark which Odette Gegauf-Ueltschi left on the company is reflected in the name of the bernette sewing machine line, formed by a combination of the first half of the brand name and the second half of her given name.[7]

1988–2009: Hanspeter Ueltschi and the first sewing computer, expansion of markets and production[edit]

Hanspeter Ueltschi took over the management of Fritz Gegauf AG in 1988 from his mother Odette Gegauf-Ueltschi, and currently runs the company as owner and chairman of the Board of Directors. After studying business administration at the University of St. Gallen, Ueltschi spent seven years gaining professional experience in the USA before getting into the leadership of the family company in Switzerland. Ueltschi further expanded the leading position of the company in the sewing machine technology sector, brought down manufacturing costs, and promoted product innovations and marketing. He ushered the computer age into the business with the artista 180, Bernina’s first sewing computer, and ensured the continuous development and optimization of computer technology in the sewing sphere, as shown by the successive models of the artista as well as the aurora series. In doing so, he made strides toward his declared goal of making sewing more appealing and more popular worldwide. Under the chairmanship of Hanspeter Ueltschi, a manufacturing outlet was set up in Thailand, in addition to the parent factory in Steckborn. He is also largely responsible for establishing the US as a key market and expansion to the new markets in Eastern Europe, Russia, South America and India as well as in the Middle East. He renamed "Fritz Gegauf AG" to "Bernina International AG" in order to accommodate the trend toward globalization and the success of the company brand and at the same time, Ueltschi incorporated the flag of Switzerland into the company logo as a sign of patriotism. Linking to the 830, the most successful Bernina model from the 1970s, the new B830, in 2008 and its sister-model, the B820, in 2009 were introduced as the most advanced sewing machines of the brand to date, with a total of 15 patents were filed for the new B830.

Present[edit]

The Bernina Textile Group is a globally active group of 15 companies doing business in 80 countries. The company operates in the product categories such as household sewing and embroidery machines, household overlocker machines, longarm quilting machines, multi-needle embroidery machines, accessories (presser foot, embroidery hoops and other accessories for sewing, quilting and overlocking) and computer software for embroidery design.

Subsidiaries are established in Australia, Austria, Belgium, Germany, Japan, the Netherlands, New Zealand, Switzerland and the USA. The subsidiary Benartex, headquartered in the United States[8], sells printed textiles and quilting fabrics in particular. OESD, another subsidiary, develops and sells embroidery designs. Brewer, engaging in the sewing supplies market, offers sewing and crafting notions, patterns, books etc. The company supplies 80 markets worldwide via business-to-business connections.

The latest model, B 880, is the company’s current flagship model, while the 7 series models are Bernina’s most advanced products, equipped with the Bernina hook system for 9 mm stitch width at up to 1,000 stitches per minutes.

Models[edit]

Timeline[edit]

Year 1932 1938 1945 1954 1963 1971 1982 1986 1989 1993 1998 2001 2002 2004 2006 2007 2008 2009 2010
Models Model 105
Model 117
Model 125
Model 530
Model 730
Model 830
Model 930
Model 1130
Model 1230/1260
Model 1630
artista 180
activa 145
artista 200
QE
artista 640

aurora 440 QE


artista 730

Model B830
Model B820

Model ranges[edit]

Construction Series Note Image
1932–1945 Model 105 First household sewing machine bearing the Bernina brand name.

Manual sewing machine manufactured by Fritz Gegauf.

105 sw ori.jpg
1938–1945 Model 117 First BERNINA zigzag sewing machine. 117 sw ori.jpg
1945–1963 Model 125 First electric Bernina free arm zigzag sewing machine. 125 sw ori.jpg
1954–1963 Model 530 First Bernina with patented snap-on presser foot and semi-automatic buttonhole-sewing function. 530 sw ori.jpg
1963–1982 Model 730 The 730 model, with patented knee-activated presser- foot lifter. 730 sw ori.jpg
1971–1982 Model 830 First Bernina with electronic foot control—the top-of-the-range model for 11 years. 830 sw ori.jpg
1982–1989 Model 930 First Bernina with stretch-stitch function and an especially powerful motor. 930 sw ori.jpg
1986–1989 Model 1130 First computerized Bernina with fully automatic one-step buttonholes and stitch memory. 1130 sw ori.jpg
1989–1998 Model 1230 Model with expanded memory capacity and fully automatic one-step buttonholes, including eyelet buttonholes. Modell1230.jpg
1993–1998 Model 1630 Top model: 9mm stitch width, over 400 stitch patterns, monograms, 5 alphabets, sewing in 16 directions possible. 1630 f ori.jpg
1998–2002 artista 180 Top model with CPS (Customized Pattern Selection) software for customer-specific settings, optional embroidery module, conversion of scanned templates to embroidery designs. Artista180 f gr.jpg
2001–2002 activa 145 Simple compact sewing machine: Computerized; individually adjustable memory for stitch patterns, buttonhole repeat, stitch library, patchwork presser foot. Activa145 f gr.jpg
2002–2006 artista 200 World’s first sewing and embroidery computer: Microsoft Windows operating system, CD-ROM drive, LCD display, more than 850 stitches, programmable function key, memory function for stitch combinations and embroidery designs. Artista200 f gr.JPG
2004–2006 440QE World’s first sewing computer with Bernina Stitch Regulator (BSR) system for consistent stitch lengths at variable sewing speeds, especially for quilters.[9] Modell QE.jpg
2004 artista 640 Advanced sewing computer: Extensive utility and decorative stitch programs, optional embroidery module with built-in embroidery software and optional BSR system. Artista640 f gr.jpg
2006 artista 730 High-end sewing and embroidery system: Utility and decorative stitches, embroidery designs, many automatic settings such as thread cutter, touchscreen, BSR system, CFL light. Optional embroidery module. Artista730 f ori.jpg
2008 Model B830 World’s biggest and fastest sewing and embroidery system for home users: 1100 sewing stitches/min, 1000 embroidery stitches/min, extra-large bobbin (40% more capacity than before), fully automatic needle threader, 360° multi-directional sewing, 7-inch TFT screen, especially bright working area (30 LED lamps), more than 1000 stitch patterns, 150 pre-installed embroidery motifs by international designers. Bernina 830.jpg
2009 Model B820 Similar to the B830 but without embroidery functionality (not upgradable) or sideways feed (multi-directional sewing), and with a smaller screen and fewer stitch patterns. Bernina820.jpg
2011 Model 580 Sewing and embroidery machine, top model of the Bernina 5 series: 227 stitches, of which 186 decorative stitches, optional embroidery module, large TFT touch screen, memory function, embroidery function integrated and 100 embroidery motifs. Modell-580.jpg
2012 Model 780 Sewing and embroidery machine with Bernina dual transport, Bernina 9 gripper, large embroidery module, BSR, 1306 stitches, 130 integrated embroidery patterns, including sewing consultant and tutorial. Top model of the Bernina-7 series. Bernina780.jpg
2014 Model Q 24 First Bernina long-arm quilting machine with 24-inch free arm, stitch regulation via integrated BSR sensors, 2.200 stitches per minute, designed for use on a quil frame of 3,55x1,2 m (length x width). Installation at the parent plant in Steckborn. Until now, Bernina has only been producing household sewing machines with the Q 24 model and the smaller Q 20 to a new, semiprofessional customer segment, the so-called prosumer. For the long-arm quilting machines, a new assembly line was set up in the Steckborn headquarters. BERNINA Q 24.jpg
2015 Model 790 Further development of the B 780 with new gripper (in the sister model B 720 for the first time also available with 5.5mm stitch width), adaptive thread tension, embroidery module, embroidery designer and BERNINA stitch regulator.[10] BERNINA 790.jpg

Embroidery software[edit]

Bernina developed embroidery design editing and full digitizing software branded under its own name and written by industrial digitizing software manufacturer Wilcom International Pty Ltd.[11]

See also[edit]

References[edit]

  1. ^ "Sewing hotshot Hanspeter Ueltschi pays a visit to Portland's Modern Domestic". OregonLive.com. 2014-04-24. Retrieved 2017-07-20. 
  2. ^ Enders, Gudrun (2015-04-15). "Nähmaschine kommt von Herzen" (in German). Thurgauer Zeitung. Retrieved 2017-07-19. 
  3. ^ Harris, Jessica. "Sewing Machine Companies & Brands". Retrieved 2017-07-20. 
  4. ^ Wright, Ericka (2014-07-31). "Bernina: Sewing Machine Royalty Bearing Gifts". Retrieved 2017-07-20. 
  5. ^ "History of the Sewing Machine". Bernina International. p. 23. Retrieved 2017-07-21. 
  6. ^ "Der Erfinder Karl Friedrich Gegauf" (in German). Bernina International. p. 22. Retrieved 2017-07-21. 
  7. ^ "Bernina history". Bernina. Retrieved 2017-07-21. 
  8. ^ "Bernina of America to Exhibit at Runways & Gallery at Austin Fashion Week May 18 - 21 in Austin Texas". 2017-05-16. Retrieved 2017-07-21. 
  9. ^ Switzerland Released EP1738007 B1, King, Michael; Zrsch, Wolfgang & Durville, Gérard, "Method and device for controlling the needle movement in a sewing machine" 
  10. ^ Switzerland Released EP2623658 B1, Brunner, Severin; Wacker, Niklaus & Janouschek, Georg et al., "Gripper arrangement for a sewing machine" 
  11. ^ Bernina (2009), "Product Brochure", p. 4

Further reading[edit]

  • Daniela Dujmic-Erbe: Bernina - Der rote Faden in der Welt des Nähens, 2006, ISBN 978-3-033-01045-1
  • Fredy Meyer: Der Erfinder Karl Friedrich Gegauf, 2010, Medien Konstanz GmbH, ISBN 978-3-942058-00-1
  • Verein für wirtschaftshistorische Studien: Schweizer Pioniere der Wirtschaft und Technik, 1969, Zürich, Band 21

External links[edit]