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Joint Stock Corporation
Industry Online Gaming and Online Sportsbook
Founded 1999 in Wels (Austria), AG (2004)
Founder Jochen Dickinger and Franz Ömer
Headquarters Düsseldorf (Germany)
Products Sportsbook incl. Greyhound Racing, Casino, Live-Casino, Games, Virtual, Poker[1]
Revenue 2,136.4 million euros (as of December 2014)[2][3]
Number of employees
267 (as of June 2015)
Website AG is a leading European online gambling and sports betting company that was founded in 1999 by Jochen Dickinger and Franz Ömer. transformed into a joint stock corporation in May 2004, in December of the same year was listed on the Frankfurt Stock Exchange. has offices located in Germany, Austria, Malta and Gibraltar. Through their Maltese companies, the company has been issued licenses for sports betting, casino and poker. Additionally since 2011 has held the license to offer sports betting and casino issued by the Italian gaming authority AAMS.[4] In 2012 the Ministry of the Interior for Schleswig Holstein issued the company a licence for providing and marketing sports betting and casino.[5][6][7][8] Furthermore, the gaming provider received a licence in 2014 from the Gambling Commission in order to operate and market online sports betting and online casino games in Great Britain.[9] Since August 2015, has had a sports betting licence in Ireland.[10] Since 2009, AG is a member of the "BetClic Everest Group", which is one of the leading French companies in the industry of online gaming and sports betting.[11]

The product range includes sportsbook including greyhound racing, casino, live-casino, games, virtual[12] and poker. The entire product range is available in 15 languages (as of September 2015).[13] With more than 4.1 million registered users (as of August 2015), AG along with its subsidiaries is considered to be a leading betting company in Europe, especially Eastern Europe and the German-speaking countries.[14][15][16][17][18]

Corporate history[edit] was founded in December 1999, in Wels Upper Austria, by Jochen Dickinger and Franz Ömer. In March 2000 went online. Initially the business focused its activities solely on online sports betting. Two months after the website was launched, the Livescore service,, was launched and this led to the relaunch of the website in 2002. With the start of the new online casino in November 2005, the website was again redesigned. In the following year (2006), launched its poker platform. In 2008, the product range broadened with the Relaunch of a new online casino. A short while later, in June 2009, launched their new product line Games. Since September of the same year, live betting has been offered on various sporting events. Founded in 1999 as a limited company, in May 2004 the capital investments increased and transformed into a joint stock corporation. In December of the same year, the corporation was listed on the stock exchange.[19]

Further capital increases in subsequent years followed. Between 2006 and 2009 the corporation held a 60-percent share of Racebets GmbH. AG is a member of the "BetClic Everest Group", which is one of the leading French companies in the industry of online gaming and sports betting and that acquired the majority vote in April 2009.[20] AG’s shares are listed on the Stock Exchange in Frankfurt, Xetra.[21][22] In 2012 there was a change from the Open Market to the Entry Standard of the Frankfurt Stock Exchange.[23][24] On the 31st of October 2012 co-founder Jochen Dickinger gave up his position as CEO and was succeeded by Michael Quatember.[25] In August 2013 the new website went online; the second relaunch in the company’s history on the offers at[26] In December 2013 a mobile version of the site was launched.[27] In 2015 the company extended its product range by Virtual.[28]

Corporate structure[edit]

Corporate structure of AG is based in Düsseldorf and acts as the holding and is responsible for the listing of’s shares. The company holds 100% of Entertainment GmbH. The company’s Linz office is primarily responsible for the ongoing technology transfer within the company and the internally developed software. The activities in Malta are operated under Holding Ltd and its 100% owned subsidiaries hold the Maltese gaming licenses for casino, poker and sports betting, that have been issued by the Malta Gaming Authority (MGA).[29][30]

Product history[edit]


Sportsbook is bet-at-home’s core business. In 2000, the company launched its first sportsbook offer on Since then, the offer has been continually expanded and now includes bets on more than 75 different types of sports. As of December 2014 there are approximately 24,000 bets available daily.

In 2014, the gross profit of’s Sportsbook was €56.2 million.

Casino[edit] via one of its subsidiaries has a Maltese gaming license, that acquires them the right to operate an online casino. After the launch of their sportsbook product range, the second main product, the casino was launched in 2005.

In 2014,’s Casino sector had a gross profit of €43.5 million.


Online poker is a multiplayer game where poker players play live against each other at virtual poker tables. Due to one of its subsidiaries AG is also a part of an online poker network.

In 2014,’s Poker had a gross profit of €1.1 million.


‘Games’ was launched on the website in 2009 and is considered as the product group with the highest innovation and growth potential.

In 2014,’s Games had a gross profit of €6.2 million.[31][32][33]


bet-at-home was an early mover in their launch of e-Sports as a new game category. The demand and popularity of e-Sport is rapidly increasing and the industry leaders are excited about the new possibilities.[34]

Sponsorships[edit] sponsors various sports clubs and associations as well as sporting events.


In football, the company is currently (as of April 2015) a sponsor of both German and Austrian Clubs. In the Bundesliga, is currently a partner of Hertha BSC[35] and FC Schalke 04.[36][37][38][39] Austrian sponsoring partnerships include FK Austria Wien[40] and SV Ried.[41][42] In addition to that, the bookmaker also supported German clubs Borussia Mönchengladbach[43][44] and FC St. Pauli[45][46][47] during the 2011/12 and 2012/13 seasons. Previous partnerships included the following clubs: FC Blau Weiß Linz (2009-2013),[48][49] SCS (2006/07),[50] Wisła Krakau (2006/07)[51] and RCD Mallorca (2010/11 and 2011/12).[52]

On the tournament level, in 2009 and 2010 sponsored the Emirates Cup, a prestigious preparatory tournament in London.[53] Between 2008 and 2009 cooperated with the Bulgarian football association.[54]

The company had LED and fixed banners in the Europa League, the qualifications for the UEFA Champions League and selected international matches for the EURO 2012 qualifications as well as the 2014 World Cup.[55]

Tennis[edit] is an ongoing sponsor of tennis tournaments in the ATP World Tour and the WTA Tour. Also in the 2015: For the fifth consecutive year, will be the main and title sponsor of the bet-at-home Open in Hamburg.[56][57][58][59] The company has also been cooperation partner of the WTA tournament in Linz since 2006.[60][61][62] was ever so present as the main and title sponsor from 2011 until 2014 of the bet-at-home Cup Kitzbühel .[63][64] The company also supported various national associations as well as the Austrian and Bavarian tennis association.

Handball[edit] was also represented in the world of handball, as an official sponsor of the EHF Champions League from 2009 to 2014,[65][66][67] the 2009 Handball World Championship[68] as well as the 2010 Handball EURO[69][70] and the 2012 Handball EURO in Serbia.[71][72] In addition to the German Bundesliga club SG Flensburg Handewitt[73] there was also a cooperation with the Hungarian team MKB Veszprém.[74] The top Spanish Division the ASOBAL League, has long been considered among the partners of the company.[75][76] On the International level, the bookmaker sponsored the Romanian and the Czech Handball Federation.

Winter sports[edit]

In ice hockey, is a sponsor of the EHC Black Wings Linz.[77] The company also sponsored the Czech team HC Pilsen[78] for the 2011/12 season and for the 2013/14 season the German club Kölner Haie.[79] On an international level, was main partner of the 2011 IIHF World Championships.[80][81]

In 2007/08,[82][83] 2011/12, 2012/13 and 2013/14 was the official sponsor of the Four Hills Tournament.[84][85][86] Furthermore, during the 2011/12 season, was for the second consecutive time the official sponsor of the FIS Team Tour in Germany.[87][88] In addition, the betting provider was an official partner of the three World Cup competitions in Harrachov (Czech Republic).[89][90] Additionally, the company was the official partner of the Bulgarian National Ski Jumping Team. Also on competition level the online bookmaker was present at the Nordic skiing as a cooperation partner – also at the 2009 World Championship in Liberec, and also in Val di Fiemme in 2013.[91]


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  • Half-year report 2015 ([12])
  • Annual Report 2014 ([13])
  • Annual Report 2013 ([14])
  • Annual Report 2012 ([15])
  • Annual Report 2011 ([16])

External links[edit]