Beto Carrero

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Beto Carrero
Beto Carrero 01.jpg
João Batista Sergio Murad

(1937-09-09)September 9, 1937
DiedFebruary 1, 2008(2008-02-01) (aged 70)
  • Theme park owner
  • businessman
  • entertainer
Entrance to the Beto Carrero World

Beto Carrero (born João Batista Sergio Murad; September 9, 1937 – February 1, 2008) was a Brazilian theme park owner and entertainer. He was the creator of the Beto Carrero World Park, which bears his name, in the municipality of Penha, on the northern coast of the Brazilian state of Santa Catarina.


Carrero was born into a poor family of Lebanese immigrants in São José do Rio Preto and worked as a Sertanejo musician, radio announcer and ad salesman before starting an advertising agency and, later, a theme park.[citation needed]

He owned what has been called the largest theme park in Latin America, Beto Carrero World in Penha, which he owned from its opening in 1991 until his death. He also appeared in several acting roles under his stage persona, a vaqueiro.

On January 30, 2008 he was admitted to Hospital Sírio-Libanês, in São Paulo, with a cardiac problem and died two days later. The official cause of death was endocarditis. He is survived by three sons.[1][2]

In June 2008, journalist Alex Solnik released a biography of Beto Carrero. It was titled Domador de Sonhos - A Vida Mágica de Beto Carrero (which means, in Portuguese, Tamer of Dreams - The Magical Life of Beto Carrero).[3]


In 1985, the As Aventuras de Beto Carrero comic book was published by Cluq Editorial, written by Gedeone Malagola and with art by Eugenio Colonnese. Although based on Bandeiras and Sertanejo periods, started in at the end of the 17th century. In the comics Beto did not use firearms, but instead his whip, to fight crime.[4]

In November 2006, JB World Entertainment SA, Carrero's illustration and animation studio, launched the comic book The Adventures of Betinho Carrero. The title is about a young fan of Beto Carrero who dresses like him.[5]



  1. ^ "Obituaries in the News". Associated Press. 2008-02-02. Archived from the original on 2008-02-18.
  2. ^ (Portuguese)"Empresário Beto Carrero morre em São Paulo (Entrepreneur Beto Carrero dies in São Paulo)". Terra (Brazil). 2008-02-01. Archived from the original on 2008-02-04.
  3. ^ (Portuguese)"Biography of Beto Carrero". O Dia (Brazil). 2008-06-17. Archived from the original on 2008-06-17.
  4. ^ ↑ Fransérgio Rodrigues (2008). Velho Oeste Brasileiro, Revista Mundo dos Super-Heróis #9. Editora Europa. pp. 11.
  5. ^ Fransérgio Rodrigues (2008). Velho Oeste Brasileiro, Revista Mundo dos Super-Heróis #9. Editora Europa. p. 11.

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