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FlipGive is a shop-and-raise website where sports teams, leagues, schools and other community causes can raise money by shopping online. Fundraisers earn cash back when they shop online with popular retailers. The platform is used by leading associations, clubs, technology and media companies, who bring the unique "shop to give" model to their members and sponsors. The network partners allow FlipGive to deliver millions of shoppers to retailers.
The company was founded in 2008 while 3 of the partners attended the Executive MBA program at the Richard Ivey School of Business at the University of Western Ontario. The website was launched February 2, 2009.