Better World Books
|Founder||Christopher “Kreece” Fuchs
Number of employees
Better World Books is an online for-profit bookseller of used and new books founded in 2002 by Christopher “Kreece” Fuchs, Xavier Helgesen and Jeff Kurtzman. It is a B Labs-certified B corporation (not to be confused with a benefit corporation), which donates books or a percentage of its profit to literacy programs around the world. By 2013, the company has donated an estimated $14 million under this program. The company discloses information about funds raised, books re-used or recycled, and books donated in a ticker at the top of its website.
Better World Books’ used book inventory comes primarily from regular book drives at over 1,800 colleges and universities and donations from over 3000 library systems, in addition to donation boxes found on corners and on college campuses. The company has distribution warehouses in Mishawaka, Indiana and Dunfermline, Scotland.
In 2001, shortly after their graduation from the University of Notre Dame, Better World Books founders Christopher Fuchs, Xavier Helgesen and Jeff Kurtzman sold their used college textbooks online. The three then formulated a business plan using their experience selling books online. In 2002, Fuchs and Helgesen held a book drive benefiting the Robinson Community Learning Center in South Bend, Indiana. During the drive they collected and sold 2,000 books, which raised $20,000. Half of the drive’s proceeds went to support literacy initiatives at the community center.
In 2003, the three entered their business plan into the Notre Dame Social Venture Business Plan Competition, which was sponsored by the Gigot Center for Entrepreneurial Studies at the University of Notre Dame's Mendoza College of Business. They won the competition and competition’s grand prize of $7,000 and mentorship from entrepreneur and IrishAngel David Murphy. Murphy served as Better World Books president and CEO from 2004-2011 before leaving to direct Notre Dame's Master of Entrepreneurship program (ESTEEM).
Better World Books acquired a US Small Business Administration-backed credit line in 2004. In April 2008 Better World Books secured an additional $4.5 million in venture capital via Good Capital,LLC and 18 private investors.
Better World Books donates one book to Feed the Children, Books for Africa, or smaller donation recipients for each book sold on BetterWorldBooks.com. Better World Books provides additional support to literacy non-profits including:
- Books for Africa—which collects, ships and distributes books to African children
- The National Center for Family Literacy—which provides educational opportunities and literacy programs to at-risk children and families
- Room to Read—which builds libraries and schools and provides scholarships in impoverished areas of the world, including Southeast Asia. Room to Read also publishes books for children in multiple languages.
- Worldfund—which provides resources to improve English-language skills in Latin America
- Prison Book Project—a Quincy, Massachusetts-based nonprofit, which provides inmates with books and legal resources.
- Robinson Community Center—a University of Notre Dame-affiliated community center, which provides educational opportunities and tutoring services in South Bend, Indiana
- National Literacy Trust - an independent charity based in London, England, that promotes literacy
- READ International- a charity that aims to improve access to education in East Africa by relocating books which are no longer needed in UK secondary schools to Tanzania
- The National Adult Literacy Agency (NALA) - an independent Irish charity which is committed to making sure people with literacy and numeracy difficulties can fully take part in society and have access to learning opportunities that meet their needs
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