Beverly is a carbonated soft drink marketed as a non-alcoholic apéritif, that was produced by The Coca-Cola Company for the Italian market, introduced in 1969. Following ongoing product consolidation in the Italian market, Beverly was discontinued in 2009.
The bitter taste of Beverly has become familiar to many Americans who get a chance to try it at Coca-Cola tasting stations at the World of Coca-Cola museums in Atlanta, Georgia and Las Vegas, Nevada, as well as Club Cool at Walt Disney World's Epcot in Bay Lake, Florida. Staff there have explained the flavoring ingredient as grapefruit rind, which includes intensely bitter components.
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