Beverly Feldman

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Beverly Feldman, is a shoe designer.[1] She was born and raised in Massachusetts[2] and trained as a shoe illustrator and designer at New York's Pratt Institute[3] graduating in 1965.


After graduating, Feldman became art director for fashion consultant Doris Weston.[4] In the 1970s Feldman was a designer for I. Miller[1] and was subsequently design director for both Pankin[1] and Andrew Geller.[2] At the age of 31, she opened her own business Lucky Lizard Trading Company[5] based in Alicante, Spain, where she still lives and designs today.[6]

Feldman has commented that she decided to design shoes due to the fact that she finds happiness in making women happy, and she knows that shoes make women happy. Feldman grew up in a small New England town. She lives in Spain. She owns eight poodles.[7] She created her own webpage, wrote the text, and designed her shoes and bags. The slogan of her business is “Too much is not enough.” [8][9][10]


  1. ^ a b c "Bold and Beverly". New Straits Times. December 9, 2007. Retrieved February 4, 2010. 
  2. ^ a b "There's whimsy afoot, Beverly Feldman makes shopping fun with her comfortable, flashy flats" (fee required). San Jose Mercury News. November 8, 1992. Retrieved February 4, 2010. 
  3. ^ "Beverly Feldman : If a career in shoes fits . .". Fort Worth Star-Telegram. August 28, 2005. Retrieved February 4, 2010. 
  4. ^ Scardino, Emily (December 26, 2005). "Glitz girl". Footwear News. Retrieved February 4, 2010. (Subscription required (help)). 
  5. ^ "More is more". Footwear News. May 25, 1998. Retrieved February 4, 2010. (Subscription required (help)). 
  6. ^ Ninh, David (October 1, 2005). "Beverly Feldman: The vivacious shoe designer has only one rule: Too much is never enough" (fee required). The Dallas Morning News. Retrieved February 4, 2010. 
  7. ^ Feldman, Beverly. "Beverly Feldman Biography". Footnotes Inc. Retrieved 25 June 2013. 
  8. ^ Feldman, Beverly. "About". Beverly Feldman Shoes. Retrieved 25 June 2013. 
  9. ^ "About Beverly Feldman". Zappos. Retrieved 25 June 2013. 
  10. ^ "Beverly Feldman shoes". Shoe Shoe Online. Retrieved 25 June 2013. 

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