MediaCom

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For the cable television and communications provider in the United States, see Mediacom.
MediaCom
Subsidiary
Industry Advertising, Marketing
Founded 1988
Headquarters London, UK
Key people
Stephen Allan
Worldwide Chairman & CEO
Parent GroupM
Slogan People first, better results
Website MediaCom.com

MediaCom is a global media agency. Its services include media/interactive planning and buying (including digital, direct and search), ROI research (encompassing direct response media), online/search engine marketing, consumer insights, media strategy and branded content. Specialist divisions include MediaCom Interaction, the company’s in-house digital media agency, and MediaCom Business Science, its team of econometricians and market analysts.

MediaCom is part of GroupM, WPP’s media investment management operation. The company currently handles advertising budgets for clients including Dell, GlaxoSmithKline, Procter & Gamble, Shell and VW Group.

Led by Worldwide Chairman & CEO Stephen Allan, who previously oversaw MediaCom UK’s climb from sixth place to market leader, the company now has 5,800 employees in 122 offices in 97 countries. Its central coordination hubs are in London, New York, Miami and Singapore.

Awards[edit]

MediaCom was named Agency Network of the Year 2013 [1] Media and Marketing Awards.

In 2014, MediaCom was crowned The Media Agency Grand Prix Winner at the Campaign Awards.[2][3]

In 2015, MediaCom U.S. was named U.S. Agency of the Year by both Adweek & AdAge.[4]

References[edit]

External links[edit]