Bianca home

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Bianca Home
Private
IndustryTextiles, Home improvement retailer, Mattresses
Headquarters,
ProductsBed linen, Towels, Curtains, Mattresses, Pillows

Bianca Home Décor is a flagship segment of Mangal Export House that has been in the Home Textile industry for over 30 years, from the time of its establishment in the year 1980[1]. Bianca is a brand, specializing in table linens, bath accessories and other home décor accessories[2]. Their target market is the consumer market that is keen on a unique yet aesthetic lifestyle[2]. The Corporate headquarters of Bianca is in Mumbai. Their products have found a consistent place in the American and European markets[2].

Market Presence[edit]

As of 2018-19, Bianca has been listed as one of the top 10 brands when it comes to bedsheets, giving a good and healthy competition to big brands[3].

Brand Associations[edit]

Bianca is the sub company of the parent company Mangal Export House[3]. While the parent company catered to the textile segment, Bianca caters to the same with an extended portfolio of bed, bath, dining and décor[2].

Bianca has tied up with Rustomjee Group for the marketing and PR of its cause and campaign “Childhood Available”[4].

  1. ^ "14 brands that are energising the indian home decor segment". indiaretailing.
  2. ^ a b c d "Top 10 Home Furnishing Brands in India". infobharti.
  3. ^ a b "Top 10 Home Bed Sheet Brands in India". thedailyrecords.
  4. ^ "Brandscope shoulders 'Childhoods available' campaign". exchange4media.