The shopping centre has about 131 stores and is located just off the main roundabout which brings the A41 into Bicester. In 2001, it was able to charge stores the highest rental of any comparable shopping centre in the UK, and as of 2015 it attracts over 6 million visitors a year.
On the 17 April 2015 Cherwell Council approved plans to demolish the nearby existing Tesco store and for construction of a further 28 retail units and an extra 519 parking spaces. A new Park & Ride and major road improvements, funded by the centre's owners, were also announced. This is hoped to create around 3,500 new jobs in Bicester Village.