Bicycle Technologies International

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Bicycle Technologies International (BTI)
IndustryBicycle parts and accessories distribution
HeadquartersSanta Fe, NM, United States
Key people
Andrew Wright, Founder Preston Martin, Founder

Bicycle Technologies International, Ltd. (BTI) is a global distributor of bicycle components and accessories, based in Santa Fe, New Mexico. BTI also participates in the community through cycling advocacy[1] on local and national levels. The company is privately held and does not disclose its sales figures.


Andrew Wright and Preston Martin founded Bicycle Technologies International, Ltd. (BTI) in Ashland, OR in 1993. BTI introduced the bicycle industry's first service center that bike shops could send shock absorbers to for tuning and repair, known as Shock Treatment[disambiguation needed].[2] BTI's first wholesale catalog, also released in 1993, was a twenty-four page newsprint flyer with hand-illustrated schematic drawings of every major fork design. From the beginning, BTI fostered a close relationship with early suspension manufacturers, offering a full line of replacement components. Today BTI provides suspension repair, tuning and other authorized warranty center services for 18 major brands.[3]

By 1996, the company was looking for a more central location from where they could serve dealers on both coasts. With the help of friends the young company packed up its inventory and relocated to Santa Fe, New Mexico.[2]

Over time, BTI expanded its selection with more shop essentials covering every aspect of the modern bicycle. BTI now stocks over 22,000 unique SKUs from nearly 300 brands.[4]

New Facility[edit]

In June 2012, BTI publicly unveiled its plans for a new facility. The company announced plans to make a significant investment in a new 47,500 square foot building that will expand the current warehouse operation and will bring two other facilities back under one roof. New Mexico Gov. Susana Martinez spoke at the event, praising BTI for creating quality jobs in the state. Santa Fe City Councilwoman Rebecca Wurzberger said BTI was the type of locally grown, green company that Santa Fe wants to attract not only for job creation, but for community building activities as well. She cited BTI's role in organizing the 2012 IMBA World Summit in Santa Fe as an example.[5][6]

Situated on a recently purchased plot of land 5 miles from the current warehouse, BTI's new facility will be the anchor tenant for a new master plan employment zone located next to the Santa Fe Community College and near Rancho Viejo. Architectural plans for this site have been completed by Dekker/Parich/ Sabatini Architects. Klinger Constructors LLC has been contracted to undertake construction upon BTI's acquisition of the property.


BTI's high rate of growth is attributed to the company's broad wholesale product selection. BTI inventories components from all three of the largest bicycle drivetrain brands, Shimano, SRAM and Campagnolo. BTI also offers a full range of accessories, including computers, lights, pumps, nutrition and apparel.[4]


BTI's Factory Service Center is a suspension and disc brake repair service that bike shops send repairs to when they do not have the time, proper tools or training to process repairs in-house. The department takes in forks for repair and tuning - replacing seals and performance tuning the shock for the specific rider and terrain. BTI also performs warranty repair services for several of its top brands.[3]


BTI donates funds annually to bicycle interest groups such as Bikes Belong, International Mountain Bicycling Association and National Bicycle Dealers Association.[7] BTI staff regularly attend the annual National Bike Summit in Washington, DC with the New Mexico bicycle delegation.[8] BTI's in-house advocacy team is also involved in Santa Fe City and County policy making.

In 2010 BTI launched Advocacy Roundup[7] a program that encourages wholesale customers to donate spare change from purchase transactions to a fund designed to promote the work of advocacy organizations. BTI was recognized for its advocacy efforts by the League of American Bicyclists, who awarded the company Gold level status in its Bicycle Friendly Business category.[9]


  1. ^ Quintana, Chris (September 4, 2012). "A little elbow room for BTI". Santa Fe New Mexican. Retrieved 29 January 2013.[permanent dead link]
  2. ^ a b Staff, BRAIN (2008-05-13). "BTI Celebrates 15 Years in Business". Bicycle Retailer and Industry News. Retrieved 29 January 2013.
  3. ^ a b BRAIN, Staff (2011-05-19). "BTI Grows Factory Service Capabilities". Bicycle Retailer and Industry News. Retrieved 29 January 2013.
  4. ^ a b "BTI Catalog Now Shipping". Bicycle News Wire. Retrieved 29 January 2013.
  5. ^ Staff, BRAIN (2012-07-02). "BTI breaks ground on new distribution center". Bicycle Retailer and Industry News. Retrieved 29 January 2013.
  6. ^ Desk, News (2012-07-03). "Bicycle Technologies International Expands In Sante Fe, New Mexico, Doubling Its Workforce". Area Development Online. Retrieved 29 January 2013.
  7. ^ a b "Advocacy". BTI. Retrieved 29 January 2013.
  8. ^ "Bike Summit". Archived from the original on 20 September 2011. Retrieved 29 January 2013.
  9. ^ "Bicycle Friendly Business / Gold Level". League of American Cyclists. Archived from the original on 2012-05-23.

External links[edit]