Big Daddy's BBQ Sauce
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|Founded||1998, Yukon, Oklahoma|
|Daniel Lloyd CEO
Daniel Lloyd, Jr., president and CEO
|Products||Barbecue Sauce, Pork, Beef and Meat|
The original recipe came from a homemade barbecue sauce made by company founder Daniel Lloyd Sr. The company went public in 1998 after it began selling both Lloyd's sauce as well as one made by a family friend. It later began distributing its products to various national supermarket chains.
The company has involved itself with several autoracing sponsorship programs such as the Indy Racing League, NHRA, along with Donlavey Racing and Larry Hedrick Motorsports in the NASCAR Winston Cup Series and Bill Catania in the American Speed Association. However, the company soon fell under controversy, with multiple instances of not living up to its financial obligations. The company was the title sponsor of South Boston Speedway in 2002 and 2003. During the time the track was known as Big Daddy's South Boston Speedway.
- McKee, Sandra. Sponsorship deals not always all they're written up to be, Baltimore Sun, March 14, 1999, Retrieved 2011-09-20
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