Big Magic International (Canada)

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Big Magic International
Launched November 2009
Owned by Ethnic Channels Group
Picture format 480i (SDTV)
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Formerly called NDTV Imagine (2009 - 2011)
Imagine Dil Se (2011-2012)
Website Big Magic International
Cogeco Channel 1084
Rogers Cable Channel 840
Bell Fibe TV Channel 801
Optik TV Channel 2320

Big Magic International is a Canadian exempt Category B Hindi language specialty channel and is owned by Ethnic Channels Group. It broadcasts programming from Big Magic, Bloomberg UTV and local Canadian content. The Channel has expanded internationally to markets like the US, Canada and Australia, which have an enormous South Asian Diaspora.

Big Magic is a general entertainment service from India, programming includes comedies, dramas, music, movies, business news and reality series.


Big Magic International was licensed by the CRTC on August 9, 2006 as Hindi TV.[1] It originally launched as NDTV Imagine In November 2009 but was subsequently re-branded as 'Imagine Dil Se' in early 2011.

On April 12, 2012, Turner Broadcasting System announced that they would be shutting down Imagine TV in India due to the channel not performing to their expectations. The channel ceased operations on May 11, 2012.[2]

On June 21, 2012, Imagine Dil Se Canada was re-branded as 'Big Magic International', following the signing of an exclusive deal with Reliance Broadcast Network.[3]

On August 13, 2015, the CRTC approved Ethnic Channels Group's request to convert Big Magic International from a licensed Category B specialty service to an exempted Cat. B third language service.[4]

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