Big Soda

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Big Soda is a term used by the media[1] and various activist groups[2], including CrossFit to describe the soft drink industry as a collective entity.

The term connotes the business and lobbying power of soft drink companies who, like Big Oil and Big Tobacco, would use that power to influence politicians and voters.[3]

Big Soda usually refers to the giants of the soft drink industry, The Coca-Cola Company, PepsiCo, and to a lesser extent, the Dr Pepper Snapple Group.[4]


External links[edit]

  • Margot Sanger-Katz (2015-10-02). "The Decline of 'Big Soda'". Retrieved 2015-10-02.