BIKE Athletic Company

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Bike Athletic Company
Subsidiary
Industry Sports equipment
Founded 1874; 144 years ago (1874)[1]
Headquarters Bowling Green, Kentucky, United States
Area served
United States
Products Protective sports equipment
Parent Russell Brands
Website bike.russellathletic.com

Bike Athletic Company is an American sportswear company with headquarters in Atlanta, GA. They invented the jockstrap in 1874 for bicyclists in Boston. The firm remains the market leader, having sold over 300 million jockstraps.

The company now produces additional protective sports equipment such as multi-purpose knee pads, elbow pads, gloves and american football shoulder pads, and also produces uniform jerseys and pants for american football, basketball, baseball and softball. At one time, Bike produced athletic shoes and a wider range of sports-related apparel.

In 2001, Bike was the official helmet supplier of the XFL. Almost every player in the XFL wore a helmet made by the company.

As of 2003, Bike is part of the Russell Corporation, which is a subsidiary of Berkshire Hathaway.

In Q1 2017, Russell Brands announced they would be closing down BIKE.

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