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A few days after the Supreme Court of Canada delivered its ruling in the 1988 case of Ford v. Quebec (Attorney General), a decision which approved multilingual commercial expression, the Parti libéral du Québec (PLQ) government of premier Robert Bourassa amended Bill 101 with Bill 178. This latter Act maintained French as the only language on outdoor "public signs, posters and commercial advertising" and within shopping centres and the public transit system. The only exceptions were "foreign-language" signs indoors, subject to approval by the Office de la langue française, and advertisements carried in non-French media, such as the Montreal Gazette.
The Supreme Court's decision was jeered by Quebec nationalists and applauded by Anglo rights activists. Since then, the bilingualism debate has periodically reared its head, from debates over the amount of English spoken in downtown stores to the Italian menu flash-in-the-pan called Pastagate.
- "25 years later, parties remember Supreme Court battle over (...) - Vigile.Québec". Vigile.net. 1988-12-15. Archived from the original on 2015-07-26. Retrieved 2016-12-16.