William F. Rasmussen, also known as Bill Rasmussen is a former Sports Director, and Marketer and one of the original Founders of ESPN, along with Scott Rasmussen and Ed Egan. Rasmussen served as the first president and CEO of ESPN. ESPN was founded on July 14, 1978, and was launched on September 7, 1979.
|Known for||Founder and First President of ESPN|
Bill Rasmussen was born in Chicago, Illinois where he attended Gage Park High School. He received a scholarship to attend DePauw University in Indiana, where he met his future wife Mickey. After college, he was a supply officer in the US Air Force. He played baseball (as third baseman) with the hopes of going pro. Parts he procured for the Air Force were used in F-86 and F-89 fighter jets, as well as on Mercury space capsules. His son Scott was born in 1956, the year he was discharged from the military.
Rasmussen’s career in the media began with WTTT in Amherst, MA, in 1963. In 1965, he moved to WHYN-TV and then to WWLP-TV, both in Springfield, MA, where he spent eight years as Sports Director and two years as News Director. In 1974 he left Springfield to join hockey’s New England Whalers as Communications Director. At the conclusion of the 1977-78 World Hockey Association season, Rasmussen was fired by the Whalers. Thus began the pursuit of ESPN, incorporating the fledgling network on July 14, 1978.
ESPN, originally called Entertainment and Sports Programming was incorporated on July 14, 1978. It began broadcasting fourteen months later, at 7 p.m. on September 7, 1979. ESPN wound up being headquartered in Bristol, Connecticut. Rasmussen paid $18,000 for the first acre of ESPN’s campus.
Getty Oil purchased 85% of ESPN and left 15% of the enterprise to be split.
Just prior to the launch of ESPN, according to the book Those Guys Have All the Fun: Inside the World of ESPN  Stuart Evey claimed "I made Bill Chairman, but in no way did I want to give him any responsibility!" "Having Bill Rasmussen play a significant role was just not part of the deal." Rasmussen, the one who had the idea for ESPN, stepped back from day-day business, having less contact with ESPN until mid 1999. Rasmussen and ESPN “made amends” in 1999 when then-president George Bodenheimer reached out to the founder for the network’s 20th anniversary.
On September 30, 1980, ESPN officials announced that Bill Rasmussen was leaving the company by agreement.
The New York Times reported in 1984, ABC purchased controlling interest in ESPN by buying out Getty Oil’s position. At the time of the Getty Oil buy out, ABC in turn bought out the Rasmussen Families 15% for $6,000,000. Rasmussen had to split the $6,000,000 with numerous other investors and funders such as his brother Don Rasmussen, with Bill Rasmussen ending up with an estimated $1.2 million and a little over $740,000 after taxes.
The all sports radio network Enterprise Radio Network was founded in January 1981 by Scott Rasmussen, the son of Bill Rasmussen, and was shuttered by September 1981. The network broadcast sports reports twice an hour and did live phone in sports talk from 6 pm to 8 am Eastern Time seven days a week. The project failed, with employees not getting paid all wages they were due. Bill Rasmussen was sued by the labor department along with Scott for allegedly violating the Fair Labor Standards Act of 1938.
Rasmussen became involved in plans to build a 12,000-seat golf stadium in Naples, Florida. The project was rife with corruption, with the Naples Daily News describing it as the "biggest public corruption scandal in local history". Rasmussen became a subject of the criminal investigations surrounding the project and pled guilty to two misdemeanor cases of fraud in a plea deal that reduced the charges against him in exchange for his cooperation in the corruption case against the public officials.
Honors and awards
- A United States Air Force veteran, Rasmussen received his bachelor's degree in Economics from DePauw University (Greencastle, Indiana) and his MBA from Rutgers University.
- CynopsisMedia – Sports Hall Of Fame
- "Bill Rasmussen went from losing a job to creating ESPN". Retrieved 5 November 2016.
- "The Arena: - Scott Rasmussen Bio". Retrieved 5 November 2016.
- ESPN: The Uncensored History, by Michael Freeman
- "ESPN Founder - About Bill Rasmussen". Retrieved 5 November 2016.
- Stuart Evey (1 September 2004). ESPN Creating an Empire: The No-Holds-Barred Story of Power, Ego, Money, and Vision That Transformed a Culture. Triumph Books. pp. 65–66. ISBN 978-1-62368-141-8.
- "Legends Suite With a Legend: Attending Yankees-Red Sox With ESPN's Founding Father Bill Rasmussen". 12 May 2016. Retrieved 5 November 2016.
- Vogan, Travis. "Artifact: The "Quiet Founder" Of ESPN's $10 Million Stock Certificate". Retrieved 5 November 2016.
- Michael Freeman (2001). ESPN: The Uncensored History. Rowman & Littlefield. pp. 65–. ISBN 978-0-87833-270-0.
- Wilson H. Faude (18 June 2013). Connecticut Miscellany: ESPN, The Age of the Reptiles, CowParade & More. Arcadia Publishing Incorporated. pp. 6–. ISBN 978-1-61423-946-8.
- James Andrew Miller; Tom Shales (24 May 2011). Those Guys Have All the Fun: Inside the World of ESPN. Little, Brown. pp. 15–65. ISBN 978-0-316-12576-5.
- "Champions: Bill Rasmussen, ESPN creator". Retrieved 5 November 2016.
- "ABC TO ACQUIRE ESPN AS TEXACO SELLS ITS 72%". The New York Times. 1 May 1984. Retrieved 5 November 2016.
- John Birchard (29 November 2010). JOCK AROUND THE CLOCK: The story of history’s first all-sports radio network. Xlibris Corporation. pp. 9–84. ISBN 978-1-4568-2261-3.
- "State: Collier County growth bulged with corruption". Retrieved 5 November 2016.
- "Lighthouse Project - History: Stadium Naples was biggest public corruption scandal in local history". Retrieved 5 November 2016.
- "Jacksonville.com: Former commissioner gets three years probation 6/21/03". Retrieved 5 November 2016.
- "Rasmussen pleads guilty to fraud charges". AP. ESPN. August 28, 2002.
- "Rasmussen talks media, critics and the crisis that could have derailed ESPN - Cynopsis Media". Retrieved 5 November 2016.