Billy Beer

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Billy Beer
Billy Beer Logo.png
Official logo
ManufacturerFalls City Brewing Company
Cold Spring Brewing
West End Brewing
Pearl Brewing Company
Introduced1977

Billy Beer was a beer first made in the United States in July 1977, by the Falls City Brewing Company.[1] It was promoted by Billy Carter, whose older brother Jimmy was the incumbent President of the United States.[2] In October 1978, Falls City announced that it was closing its doors after less than a year of Carter's promotion. The beer was produced by Cold Spring Brewing, West End Brewing, and Pearl Brewing Company.

Endorsement printed on beer cans[edit]

Written on each can were these words of endorsement, which were followed by Billy Carter's signature:[3]

Brewed expressly for and with the personal approval of one of AMERICA's all-time Great Beer Drinkers—Billy Carter.

I had this beer brewed up just for me. I think it's the best I ever tasted. And I've tasted a lot. I think you'll like it, too.

Despite Carter's promotion of Billy Beer, "in private he drank Pabst".[4]

As a collectible[edit]

After Billy Beer ceased production in 1978, advertisements appeared in newspapers offering to sell Billy Beer cans for several hundred to several thousands of dollars each, attempting to profit from their perceived rarity. However, since the cans were actually produced in the millions, the real value of a can ranged from 50 cents to one dollar in 1981.[5]

References[edit]

  1. ^ "Falls City Beer". Falstaffbrewing.com. Retrieved 2011-12-23.
  2. ^ The Tech - MIT p. 4
  3. ^ "Archived copy". Archived from the original on 2004-07-23. Retrieved 2007-05-07.
  4. ^ "In Private, It's Pabst for Billy Carter". The Milwaukee Journal. June 10, 1978. Retrieved 2013-03-30.
  5. ^ "No Point In Treasuring Billy Beer Cans". New York Times. 1981-12-06. Retrieved 2011-12-23.