Billy Reid (fashion designer)

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This article is about the fashion designer. For articles about other persons named Billy Reid, see Billy Reid (disambiguation).

Billy Reid is an American fashion designer. His clothing is known for its classic styles in high quality fabrics, but with unusual accents, self-described as "low-fi Southern-bred luxury".[1]

Early life and education[edit]

Reid grew up in Amite, Louisiana,[2] just south of the Mississippi border.[3] He helped his mother operate a women’s clothing boutique located in his grandmother’s home. Reid's hobbies included outdoor activities in the surrounding Southeast Louisiana wetlands.[1] Reid attended Southeastern Louisiana University. Later he attended the Art Institute of Dallas and studied fashion design and merchandising. While still at the Art Institute, he started working for Saks Fifth Avenue. After Saks he worked for 6 years at Reebok International, travelling across the globe for the first collections of Australian golfer Greg Norman.[3] He later did freelance design for Fruit of the Loom, Neiman Marcus, and J. C. Penney.[3]


Reid's first collection launched in Spring 1998. He received the CFDA Best New Menswear Designer award in 2001.[4] Legendary civil rights photographer Charles Moore shot the first photos for the brand.[5][6]

Economic effects arising from the September 11 attacks forced him to close the business in Spring 2002, and Reid then moved to Florence, Alabama, his wife's hometown.

Reid's new business model built up a small namesake chain of shops which reflected his "personality and his aesthetic" - loaded with antiques, family heirlooms and reclaimed architectural materials; they "took on a very personal, warm and hospitable environment."[1]

His company headquarters is still in Florence, Alabama in a historic bookstore. Downstairs is his flagship shop and upstairs is his design studio. The brand operates a total of 13 directly-owner stores.[7] The stores have an atmosphere of faded elegance: well-worn chairs and carpets, antique chandeliers, mounted animals, and antique apothecary cabinets.[8] Reid has said: "We're based in Alabama and work in New York; It's the balance of those two worlds that our aesthetic is about."[9]

The brand is sold in Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Bloomingdales in the US, and Takashimaya in Japan.

Actor Daniel Craig wore Billy Reid in a scene in Skyfall

Actor Daniel Craig wore the Billy Reid Bond peacoat in the 2012 film Skyfall,[10] which exposed the brand to a wider audience. [11] The coat was named after Bond Street, the location of the brand's flagship store in New York City.[11]


Each season the brand debuts a line of K-Swiss/Billy Reid sneakers.[12][13]

Reid, Derek Lam, Reed Krakoff, and Simon Doonan form the advisory board for the Cadillac/CFDA Retail Lab mentorship program, which provides a $75,000 grant along with business development, marketing, and PR assistance for six up-and-coming designers annually.[14]

Retail locations[edit]

Billy Reid monobrand stores are located in:

Awards and honors[edit]


See also[edit]