Billy doll

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Billy in his "BPS" outfit

Billy – The World's First Out and Proud Gay Doll (a.k.a. The Billy Doll and Billy The Gay Doll) is a doll introduced in the US in 1997. Billy was created by artists John McKitterick and Juan Andres and marketed by London based Totem International Ltd and New York based Totem International Inc as "the first out and proud gay doll" although that distinction actually belongs to Gay Bob, introduced in 1977.[1] Unlike Barbie and GI Joe, Billy was sold exclusively to adults.


The Billy sculpture[edit]

John McKitterick and Juan Andres created Billy based on sketches they drew while living in London. In 1992 they produced Billy, a fine art sculpture, in what was a highly politicised period in gay history and first exhibited Billy at a London Arts Benefit for AIDS in November 1994. A work of conceptual art Billy championed diversity, gay visibility, safe sex and AIDS awareness. Once exhibited Billy received extensive media attention all around the world,[2] originally 1200 limited editions of the Billy sculpture were created.[3]

Billy – The World's First Out and Proud Gay Doll[edit]

In 1997, three years after the exhibition of the original sculpture John McKitterick and Juan Andres together with the marketing company Totem International launched a mass-produced doll called Billy – The World's First Out and Proud Gay Doll. A deluxe adult male doll, standing 13 inches / 33 cm in height and weighing 11.3 oz / 320 grams, Billy was molded from superior quality vinyl. Using rotational molding the doll is made up of five individual body parts, which makes it possible for Billy to move and for him to be posed in many positions. Billy’s outstanding qualities as a doll rise from the hyperrealism of the actual sculpture and the attention to detail. Experts in doll production in the EU manufactured the doll using superior manufacturing techniques and advances, for example the elimination of all seaming on each of the five parts. Billy has another great advantage over other male dolls in that he is anatomically complete. Billy was first launched into the market with a choice of five outfits; all with removable boots. The names of the outfits were both descriptive and self-explanatory; Master Billy,[4] Cowboy Billy, Wall Street Billy, Sailor Billy and San Francisco Billy.[5] Each outfit was executed with realism in mind. Other dolls in the Billy line include Carlos, Billy's Puerto Rican boyfriend and Tyson, their African American best friend. All are "anatomically correct" but with large penises. Carlos is intact, Billy and Tyson are circumcised.[3] Within one month of the launch Totem International Inc., the US subsidiary owned by Totem International Ltd., sold Billy into over 400 stores in the US and Billy received media coverage in almost every newspaper in the US[6][7][8] and many around the world.[9]

Billy in the media[edit]

In 1997 newspaper headlines included "Billy Doll Promoted To Voice Gay Rights,"[10] "Billy Doll Seen As Hero Of Gay Movement," "Billy The Doll Is Out Of The Closet And Anatomically Complete Too,"[11] "When A GI Joe Just Won't Do", "Billy Doll Shows Pride In Alternative Lifestyle", "Billy The Gay Doll Is A Hit In Miami"[12] and "Every Doll Has His Day, Billy Bringing Levity To Gay Cause". Billy has been reported on in US publications as diverse as The New York Times, Out,[13] The San Francisco Examiner, Newsweek,[14] Elle, the Los Angeles Times, the New York Post, Genre, The Village Voice, the Washington Examiner, New York Daily News,[15] The Advocate[16] and Entertainment Weekly. Around the world Billy has been written about in The Independent, i-D, Design Week, L'Expresso, The Guardian, El País, The Observer, the London Evening Standard and Le Figaro. In 1997 Billy appeared on many TV and radio shows including the infamous Jay Leno joke, David Letterman, Comedy Central, Rosie O'Donnell and reports on CNN, ABC, Fox News Channel and all major news stations. Billy, Carlos and Tyson continue to attract media attention.

The Billy Dolls[edit]

The range of Billy Dolls include Billy, launched in 1997, Carlos, Billy's Puerto Rican boyfriend, launched in 1998[17][18] and Tyson, their African American best friend, launched in 1999.[19][20][21] Styles of Billy, Carlos and Tyson dolls launched, included in 1997 Master Billy, Cowboy Billy, Wall Street Billy, Sailor Billy, San Francisco Billy and Tuxedo Billy. In 1998 Vacation Billy, Vacation Carlos, New York Carlos, Gay Games Billy, Billy Cop, Wrestler Billy, Wrestler Carlos, Santa Billy and Santa Carlos. In 1999 Baseball Billy, Baseball Carlos, Carlos Cop, Country Billy, Cha-Cha Carlos, Fireman Billy, Fireman Carlos, Army Tyson, Leather Tyson, Tattoo Billy, Tattoo Carlos and Santa Tyson. BPS Billy, BPS Carlos and BPS Tyson were launched in 2001. Billy was also produced with brunette hair and launched in 1997 and all clothing was available to buy separately in a line called "Billy Clothing".

Significant events[edit]

Billy Coming-Out Parties[edit]

"Billy Coming-Out Parties" were staged all over the world following the launch of Billy in 1997. Monthly Billy "coming-out" parties were held at hip clubs in cities such as Miami,[22][23] Chicago, Philadelphia, New York, Atlanta, Fire Island, San Francisco, Provincetown and Los Angeles. Thousands would attend the parties to see buff dancers dressed as Billy, the venues decorated with images and videos created by John McKitterick and Juan Andres.

Billy Opens His Closet for LIFEbeat – The New Museum Of Contemporary Art, New York[edit]

In 1998 Billy was the subject of an exhibition at the New Museum of Contemporary Art in New York City.[24] "Billy Opens His Closet" was an exhibition and auction to benefit the charity LIFEbeat – The Music Industry Fights AIDS,[25] the opening and auction was held on Tuesday June 2, 1998. The event was directed and organized by John McKitterick, Juan Andres and LIFEbeat together with sponsors Tommy Hilfiger, Moet and Chandon, Christies Auction House, The Advocate and Totem International. Over 75 international fashion designers and artists generously united and donated their time and talents to each produce an extraordinary unique Billy in a heartfelt and purposeful effort to raise funds for LIFEbeat – The Music Industry Fights AIDS. Artists and designers including Alexander McQueen, Calvin Klein, Christian Lacroix, Keith Haring, Tommy Hilfiger, Jean Paul Gaultier, Christopher Makos, Perry Ellis, Richard Bernstein, Liz Claiborne, Paul Smith, Moschino, Todd Oldham, Nicole Miller, Diesel, Rifat Ozbek, Betsey Johnson, Kenzo, Phillip Treacy, Katharine Hamnett, Agnes B, Matsuda, Antoni and Alison and Gianni Versace. The live auction by Christies Auction House raised over $60,000 – this amount included pieces by Jean Paul Gaultier, Tommy Hilfiger and Gianni Versace selling for $4,500, $4,000 and $3,500 respectively. The silent auction and the total philanthropic effort surrounding the event reached an incredible $250,000. LIFEbeat happily reported to John McKitterick and Juan Andres that they expected to raise close to $425,000 from the event in that year.[26]

Out And About With Billy – dance music compilation CD[edit]

In 1998 to raise further funds for the charity LIFEbeat – The Music Industry Fights AIDS, John McKitterick, Juan Andres, Totem International and LIFEbeat joined forces with Fortune Records and released a compilation music CD entitled Out and About With Billy[27] with donated tracks from Boy George, Pet Shop Boys and Billie Ray Martin. The CD went on the bestseller lists of both Tower Records and Virgin Records.[28]

Billy Pop on sale throughout the US[edit]

In 1998 Jones Soda released a soda called "Billy Pop" with labels designed by Tommy Hilfiger, Jean Paul Gaultier, Christopher Makos, Richard Bernstein, John McKitterick and Juan Andres. All proceeds from the venture to benefit the charity LIFEbeat – The Music Industry Fights AIDS.[29]

Photographic print series by Christopher Makos[edit]

In 1998 acclaimed photographer and artist Christopher Makos photographed Billy for a series of prints. Christopher Makos' photographic subjects in the past have included Andy Warhol, Mick Jagger and Elizabeth Taylor.[30]

Billy and Carlos in drag[edit]

In 1999 to celebrate the 30th anniversary of the Stonewall Riots, an event which launched the gay liberation movement in the United States, Billy and Carlos donned drag.[31][32] Billy dressed in a gingham checkered pantsuit and became "Dolly" and Carlos became "Carmen" in a polka dot outfit reminiscent of those worn by Carmen Miranda. The Country Billy and Cha-Cha Carlos dolls were launched to highlight diversity, visibility and to ignite debate. In the same year twelve unique drag Billy and Carlos dolls were auctioned in the store window of Paul Smith in New York to benefit the London-based HIV/AIDS charity Body Positive. The drag Billy and Carlos dolls included Liza Minnelli, Naomi Campbell, Bette Midler, Carmen Miranda, Madonna, Judy Garland, Cher, Dolly Parton, The Queen, Wonder Woman and Marie Antoinette. John McKitterick, Juan Andres and Totem International organised an event in London to benefit the charity Body Positive and the highlight of the event was the culmination of the drag doll auction. The media were very supportive and praised Billy and Carlos' philanthropic efforts. Over 30,000 UK pounds are raised at the auction benefited the HIV/AIDS charity Body Positive.

The movies The Big Tease, Jeffrey's Hollywood Screen Trick and Billy 2000[edit]

In 1999 Billy appeared as himself in the hit Warner Bros film comedy The Big Tease and unexpectedly Billy became the star of the movie.[33] Also in 1999 John McKitterick and Juan Andres were approached by award-winning film director Todd Downing with the idea for an animated movie starring Billy, Carlos and Tyson called Jeffrey's Hollywood Screen Trick. Production started on the movie in spring 2000 and the movie was released in 2001.[34] Billy and Carlos served as the basis for the film Billy 2000: Billy Goes To Hollywood, which featured segments based on the Master Billy, Cowboy Billy, Sailor Billy, Wall Street Billy and San Francisco Billy figures.[35]

Big Fun With Billy – photographic exhibition and book[edit]

In 1999 the acclaimed photographer of the male nude Dianora Niccolini[36] approached John McKitterick and Juan Andres with the concept of a photographic book featuring Billy.[37] Rizzoli/Univers – RCS Media Group first published the book Big Fun With Billy in 2001.[38][39] In 2001 Dianora Niccolini opened the photographic exhibition "Billy". The photographs presented Billy, Carlos and Tyson in various scenarios in and around New York and Long Island. The exhibition was held at Throckmorton Fine Art in New York City and opened June 21, 2001.

16 Feet Billy – the sculpture[edit]

In 2003 at the Freerange Arts Exhibition at the Truman's Brewery in London, artist Alex Hancock presented 16 Feet Billy. The sculpture measuring 16 feet / 4.87 meters was an exact replica of Billy naked, produced in fibreglass and resin. Alex Hancock explained the concept behind "16 Feet Billy":

To me Billy is a three dimensional form that represents a period of history, being born from an Art Aids Benefit to become an iconic figure. However, at this point, I think Billy needs more exposure to cement his role as a prominent figure in history. It could be easy for people not to look beyond the comic nature of Billy, by magnifying Billy to 16 Feet in height and placing him in an art context I hope to allow a larger and broader audience to be challenged by the issues that Billy raises. Billy is not presented clothed, so he is shown in his simplest form. My ultimate ambition would be to produce a version in bronze or stone. The very solid nature of the materials could mean that the concept of Billy would be around for many years.

Billy in The Science Museum's permanent exhibition "Making The Modern World"[edit]

In 2001 Billy was featured in a permanent exhibition at The Science Museum, London entitled "Making The Modern World". The exhibition includes Billy as one of over 1,000 manufactured objects that have had their own life-changing impact on our existence. The Science Museum's choice to present Billy, both an artwork and a mass-produced product, that has affected how we view the modern world recognizes and highlights Billy's iconic status. The Science Museum also has a Carlos Doll in their permanent collection.[40]


The launch Of Billy[edit]

When Billy the sculpture was exhibited in 1994 and Billy – The World's First Out and Proud Gay Doll was launched in 1997, John McKitterick and Juan Andres received support from the mainstream press and sections of the gay press. More conservative sections of society criticised the sculpture and the doll, accusing Billy, John McKitterick and Juan Andres of promoting,[41][42] sensationalising,[43] trivialising[44] homosexuality and the stereotyping of gay men.[45]

Tyson – The World's First Out and Proud Best Friend[edit]

In 1999 Totem International received major publicity when they announced the launch of Tyson. Tyson, promoted as Billy and Carlos' best friend and the first black, gay doll. Media coverage went worldwide when boxer Mike Tyson and male model Tyson Beckford both claimed in a full page story in The New York Daily News that they both were considering lawsuits against Totem International for using their name and image for Tyson the doll. The threats resulted in further major media attention.[46][47][48] The story appears on CNN, NBC, Comedy Central, Howard Stern and all major press and radio, including a feature in Time magazine.

BPS Billy[edit]

In 2001, a Billy doll wearing a brown uniform with a patch reading "BPS" (for Billy's Parcel Service) was introduced. United Parcel Service sent Totem cease and desist letters advising that the uniform violated UPS's trademark. Totem International agreed to stop selling the brown-uniformed Billy style.[49][50]

Cultural impact and legacy[edit]

Billy after 2004[edit]

In 2004 John McKitterick and Juan Andres believing that their artwork Billy had succeeded in its aims and objectives ceased all production of the line of Billy dolls and accessories. Billy – The World's First Out and Proud Gay Doll is now recognized as an important chapter in gay[51][52] and doll[53][54] history. Today, Billy is highly sought after by collectors, with editions and artworks commanding considerable prices at exhibition and auction.[55]

See also[edit]


  1. ^ "It's the Gay Bob doll, out of his own closet". Associated Press. 1978-08-01. 
  2. ^ "Unlike Other Male Dolls". The Advocate. Retrieved 14 June 2015. 
  3. ^ a b Melendez, Mel (Fall 1997). "Show Me Your Billy". Prism. Archived from the original on February 20, 1998. Retrieved 2007-12-18. 
  4. ^ Richardson, Gordon. "Leather In The Archives". Canadian Lesbian and Gay Archives. Retrieved 14 June 2015. 
  5. ^ OMCA. "Billy Doll Poster Work On Paper 1997". Oakland Museum Of California Collection. Retrieved 14 June 2015. 
  6. ^ Martin, Lydia. "Poor Ken Is No Match For Billy Doll". Chicago Tribune. Retrieved 15 June 2015. 
  7. ^ Cass, Dennis. "A Star Is Born". Minneapolis City Pages. Retrieved 15 June 2015. 
  8. ^ Barrientos, Tanya. "Billy's Out With A Lot He Can Be Proud Of". The Philadelphia Inquirer and Daily News. Retrieved 15 June 2015. 
  9. ^ Watson-Smyth, Kate. "Forget The Rumours About Ken. Billy, The Gay Doll, Takes The Market By Storm". The Independent. Retrieved 15 June 2015. 
  10. ^ "Billy Doll Promoted To Voice Gay Rights". Sarasota Herald-Tribune. Retrieved 15 June 2015. 
  11. ^ "Billy The Doll Is Out Of The Closet And Anatomically Correct Too". Akron Beacon Journal. Retrieved 15 June 2015. 
  12. ^ Dominguez, Eddie. "Billy The Gay Doll Is A Hit In Miami". The Nation. Retrieved 15 June 2015. 
  13. ^ "1998 In Review". OUT Magazine. Retrieved 15 June 2015. 
  14. ^ "When A GI Joe Just Won't Do". Newsweek. Retrieved 15 June 2015. 
  15. ^ Kornblut, Anne E. "Gay Hulk Is Built – Of Plastic". New York Daily News. Retrieved 15 June 2015. 
  16. ^ "A Friend For Ken". The Advocate. Retrieved 15 June 2015. 
  17. ^ Dominguez, Robert. "Carlos – Doll With A Difference". New York Daily Times. Retrieved 16 June 2015. 
  18. ^ "Doll, 'Carlos', with packaging, marketed to gay community". Science Museum Collection London. 
  19. ^ "First Black Doll Sold Online". Lakeland Ledger. Retrieved 15 June 2015. 
  20. ^ Precker, Michael. "Gay Dolls Get A New Pal". Sun Sentinel – Dallas Morning Voice. Retrieved 15 June 2015. 
  21. ^ "Black Gay Doll". Colors Magazine. Retrieved 18 June 2015. 
  22. ^ Dominguez, Eddie. "It´s a hit on South Beach: Billy The Gay Doll". Associated Press. Retrieved 16 June 2015. 
  23. ^ "Billy Is Hip, Hot And Gay". Bangor Daily News. Retrieved 16 June 2015. 
  24. ^ "Clothes Make The Doll". The Advocate. Retrieved 16 June 2015. 
  25. ^ "Tommy Hilfiger and Jean Paul Gaultier design collector label for Jones Soda" (Press release). Urban Juice & Soda Company Ltd. 1998-05-26. Archived from the original on 2007-10-06. 
  26. ^ "'Billy Opens His Closet For LIFEbeat' Big Success". Ambush Magazine. Retrieved 16 June 2015. 
  27. ^ "Billy Doll "Out and About With Billy" CD". Flickriver. Retrieved 16 June 2015. 
  28. ^ "Out And About With Billy". Discogs. Retrieved 16 June 2015. 
  29. ^ "Tommy Hilfiger and Jean Paul Gaultier Design Collector Label For Jones Soda". Jones Soda Co. News. Retrieved 17 June 2015. 
  30. ^ Korman, Nina. "A Doll´s Life". Miami New Times. Retrieved 16 June 2015. 
  31. ^ "The Guys Are Dolls". BBC News. Retrieved 18 June 2015. 
  32. ^ Houston-Montgomery, Beauregard. "Guys And Dolls". The Advocate. Retrieved 18 June 2015. 
  33. ^ "The Big Tease". Roger Ebert. Retrieved 17 June 2015. 
  34. ^ "Jefferey's Hollywood Screen Trick". Creative Capital. Retrieved 17 June 2015. 
  35. ^ Tramontagna, Giacomo. "Billy 2000: Billy Goes To Hollywood". The Guide. Retrieved 18 June 2015. 
  36. ^ "My Photo History". Dianora Niccolini. Retrieved 16 June 2015. 
  37. ^ Korman, Nina. "A Doll's Life". Miami New Times. Retrieved 16 June 2015. 
  38. ^ "Big Fun With Billy / Call Number 700.4538 Niccolin". Denver Public Library. Retrieved 19 June 2015. 
  39. ^ "ISBN 978-0-7893-0614-2 Big Fun With Billy". upcitemdb. Retrieved 19 June 2015. 
  40. ^ "Doll, Carlos, with packaging, marketed to gay community". Science Museum Collection, London. Retrieved 16 June 2015. 
  41. ^ Anger, Ed. "Watch Out Barbie, New Gay Doll Has Eyes On Ken". Weekly World News. Retrieved 17 June 2015. 
  42. ^ "Latest Sodomite Perversion". Retrieved 17 June 2015. 
  43. ^ Colson, Chuck. "What A Doll". Break Point. Retrieved 17 June 2015. 
  44. ^ "Toys Aren´t Us". Letters To The Editor – The Advocate. Retrieved 17 June 2015. 
  45. ^ Kellner, David. "The Photographic Representation Of The Muscular Male Body In The Media". Marcus Bunyan. Retrieved 17 June 2015. 
  46. ^ Rush, George. "One Tyson Could Be A Real Doll". NY Daily News. Retrieved 17 June 2015. 
  47. ^ "Gay Male Doll Upsets Boxer, Model". Lubbock Avalanche-Journal. Retrieved 17 June 2015. 
  48. ^ "Possible Lawsuits Over Dolls". Ambush Magazine. Retrieved 17 June 2015. 
  49. ^ "Clash Over Gay Postman Doll". The London Evening Standard. Retrieved 17 June 2015. 
  50. ^ "UPS Threatens To Sue Over 'Noxious' Gay Doll". Free Republic. Retrieved 17 June 2015. 
  51. ^ Kohler, Will. "LGBT Flashback 1997 – The Billy Doll". Back2Stonewall. Retrieved 18 June 2015. 
  52. ^ Skallerud, Matthew. "Original Gay Products That Have Stood Out Over The Years". Gay Market Guide. Retrieved 18 June 2015. 
  53. ^ A. Courtney, Thomas. "The Best Doll Concepts…Really". Tommy Doll. Retrieved 18 June 2015. 
  54. ^ Bell, Jay. "The Top Ten Actual Gay Action Figures". Jay Bell Books. Retrieved 18 June 2015. 
  55. ^ "Billy Doll International Collectors". Facebook. Retrieved 18 June 2015. 

External links[edit]