|Industry||Watch and jewelry manufacturing|
|Gianni Pieraccioni, Managing Director
Marcello Binda, Binda co-CEO
Simone Binda, Binda co-CEO
Jeff Gregg, Geneva CEO
|Products||Wristwatches, jewelry and leather accessories|
|Revenue||€297 million (2007)|
Number of employees
The Binda Group is an Italian watch, jewelry, leather accessories corporate group founded by Innocente Binda in 1906, headquartered in Milan and headed by brothers Marcello and Simone Binda, grandsons of the founder.
The company owns subsidiaries in eight countries (Italy, the United States, Brazil, the United Kingdom, Germany, Spain, Portugal and China) and has 50 distributors, serving more than 12,000 retailers worldwide. Binda's three main business units are watches, jewelry and leather. It produces and distributes its own brands, including several companies. The group also licenses watch and jewelry brands from Dolce & Gabbana with brands D&G Time and D&G Jewels, from Moschino with brands Moschino CheapAndChic and Love Moschino, from Ducati Corse and from Nike. In 1997, Binda acquired the distribution rights to Seiko and Lorus for the Italian market. It also distributes Paris Hilton watches in Italy and upscale Glam Rock watches in the United States, Canada and Italy.
Binda operates in more than 70 markets with approximately 400 employees worldwide, and ended 2007 with consolidated revenues of €297 million and sales of approximately 5 million pieces. Its watches include those made in the Far East, retailing under $100 (75 euros), Swiss-made ones, averaging about $1,400 (1,000 euros), and complicated tourbillon watches, retailing above $184,000 (130,000 euros). Breil Milano’s two brand ambassadors are Oscar-winning actress Charlize Theron and movie star Edward Norton.
The following companies are wholly owned subsidiaries of Binda Group:
- Breil (company),
- Wyler Geneve,
- Geneva Watch Group,
- Hip Hop (company),
- Freestyle California,
- Think Big Jewels,
- http://www.bindagroup.com/CORPORATE/pressrelease.asp?ID=71[permanent dead link]
- "Binda Acquires Geneva Watch Group". Jewelers' Circular Keystone. 2008-09-10.