Bing Boy

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Bing Boy
Company-owned and franchise stores
Founded25 June 2011, in Adelaide
FounderMing Ma
Number of locations
30 (at 2014)
ProductsUrban Asian street food
Number of employees
More than 200 (at 2014)[1]

Bing Boy is an Australian chain of urban Asian street food restaurants, founded in Adelaide in 2011. The chain specialises in jianbing (also called Chinese crepes).

The first Bing Boy store was opened in Southern Cross Arcade at Rundle Mall, Adelaide, in June 2011.[2] Founder Ming Ma modeled Bing Boy on the concept of fresh, fast delivery of jianbing that he says is common in China.[3] At Bing Boy stores, bings made of traditional thin wheat omelette with various fillings, are made in full view of patrons.[4]

The first Melbourne Bing Boy opened in November 2012.[5]

In March 2016, two Melbourne franchised Bing Boy outlets—at Northland Shopping Centre and Myer in the CBD—were investigated by the Fair Work Ombudsman. The Ombudsman found that staff were being illegally paid at rates well below the minimum wage.[6][7]


  1. ^ Bidmeade, Paul (3 December 2014). "'Bing-ing' a Chinese dynasty to Australia". InBusiness South Australia. Graedi Group Pty Ltd. Archived from the original on 19 March 2016.
  2. ^ Baldwin, Jack (3 July 2014). "All wrapped up". The Lead South Australia. Archived from the original on 14 April 2016.
  3. ^ Keating, Eloise (2 July 2014). "How Bing Boy's Ming Ma put some Aussie zing into traditional Chinese bing". SmartCompany. Private Media Pty Ltd. Archived from the original on 1 May 2016.
  4. ^ "Bing Boy expands across Melbourne" (Press release). 19 April 2014. Archived from the original on 24 March 2016.
  5. ^ "Bing Boy expands in Melbourne". Franchise Business. Cirrus Media. 14 August 2014. Archived from the original on 1 May 2016.
  6. ^ Toscano, Nick (11 March 2016). "Take-away chain franchisees claim $13 an hour is 'good pay' in Melbourne". The Age. Fairfax Media. Archived from the original on 1 May 2016.
  7. ^ Crellin, Zac (11 March 2016). "84% of Australian fast food restaurants underpay workers - two in Melbourne underpaid employees by over $9,000". International Business Times. IBT Media Inc. Archived from the original on 26 April 2016.