The beer is styled as an American Pale Lager, gold in colour with an ideal serving temperature of 7 °C. The 4.7 per cent Pilsner has a malt and hop flavour. Due to the fact that it's a localized version of Heineken, its taste is similar and comparable to Heineken, and the Bintang bottle is reminiscent of a Heineken bottle, indeed the red star (bintang) on the bottle is the same as Heineken. Bintang makes a malt based beverage called Bintang Zero 0.0%, a Non alcohol Radler called Bintang Radler 0.0%, a soft drink product called Green Sands.
Construction of the brewery began in Surabaya in 1929 during Dutch colonial rule of Indonesia. In 1949, following Indonesian independence, the brewery was renamed 'Heineken's Indonesian Brewery Company'. In 1957 the Indonesian Government appropriated the brewery, and retained control for the next ten years. In 1967 Heineken resumed operations of the brewery, which was later renamed "Multi Bintang Indonesia".
Bir Bintang brand was awarded as Top 50 Most Valuable Indonesian Brand 2013 by Brand Finance.
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- "The history of Heineken" (PDF). Retrieved 2011-05-12.
- "Winners of The". brewingawards.org. Retrieved 3 July 2014.
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