The beer is styled as an American Pale Lager, yellow in colour with an ideal serving temperature of 7 °C. The 4.7 per cent Pilsner has a malt and hop flavour. Its taste is often compared to Heineken, and the Bintang bottle is reminiscent of a Heineken bottle, indeed the red star (bintang) on the bottle is the same as Heineken. Bintang makes an alcohol free beer, packaged in a blue bottle and called Bintang Zero and a soft drink product called Green Sands.
Construction of the brewery began in Surabaya in 1929 during Dutch colonial rule of Indonesia. In 1949, following Indonesian independence, the brewery was renamed 'Heineken's Indonesian Brewery Company'. In 1957 the Indonesian Government appropriated the brewery, and retained control for the next ten years. In 1967 Heineken resumed operations of the brewery, which was later renamed "Multi Bintang Indonesia".
Bir Bintang brand was awarded as Top 50 Most Valuable Indonesian Brand 2013 by Brand Finance.
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- "Winners of The". brewingawards.org. Retrieved 3 July 2014.
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