Birds (advertisement)

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"Birds" is an award-winning television commercial for the Washington Lottery; it won a Silver Lion at the 2009 Cannes Lions International Advertising Festival,[1] and "Best in Show" at the 2009 National ADDY Awards.[2] SHOOT magazine placed it on their Top 10 list for Summer 2008.[3]

First broadcast in June 2008, it depicts three flightless birds—a penguin, a chicken, and an emu—being taken hang-gliding (the chicken and the penguin are shown wearing harnesses strapped to the chest of the glider pilots; the emu's harness is suspended between two gliders).

The images of the birds in mid-air were produced by compositing video of the birds in their harnesses with video of the gliders in flight.[4]


  1. ^ Cannes Lions Winners 2009 at, retrieved August 17, 2010
  2. ^ Publicis In The West Takes 2009 ADDY Awards Best of Show, June 9, 2009 (retrieved August 17, 2010), from the American Advertising Federation
  3. ^ SHOOT Summer 2008 Top 10 Spot Tracks Chart at Shoot Online (via, July 18, 2008 (retrieved August 17, 2010).
  4. ^ WA Lottery: Q&A with Sticks+Stones director Jerry Brown on the latest Washington Lottery campaign at Glossy Inc (retrieved August 17, 2010)

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