Birra Moretti Trophy

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Birra Moretti Trophy
Founded 1997
Abolished 2008
Region Italy
Number of teams 3
Last champions Juventus
Most successful club(s) Juventus
(6 titles)

The Trofeo Birra Moretti (Birra Moretti Trophy) was an annual football friendly tournament that had been organised and sponsored by Birra Moretti from 1997 to 2008.[1] The teams played three round-robin matches lasting 45-minutes each. If any match ended in a draw, it was decided by shoot-outs or penalties (as in 2008 edition).

The stage of the awards ceremony at San Paolo in Naples during the 2007 edition.

After 2008, the event has not taken place anymore. Officially, Heineken Italia announced its intention to suspend it for only one year in 2009, coinciding with a change of promotional strategies at the 150th anniversary of Beer Moretti S.p.A., but was not resumed even in the following years.

Winners[edit]

Editions[edit]

2003[edit]

  • 3 points for win, 0 points for loss
  • 2 points for shoot-out win, 1 point for shoot-out loss
  • Juventus F.C. wins tournament
Team Pld W SO-W L SO-L GF GA Pts
Juventus 2 1 1 0 0 3 2 5
Sampdoria 2 0 1 0 1 2 2 3
Internazionale 2 0 0 1 1 2 3 1


2004[edit]

  • 3 points for win, 0 points for loss
  • 2 points for shoot-out win, 1 point for shoot-out loss
  • Juventus F.C. wins tournament
Team Pld W SO-W L SO-L GF GA Pts
Juventus 2 1 1 0 0 1 0 5
Palermo 2 1 0 0 1 2 1 4
Internazionale 2 0 0 2 0 1 3 0


2005[edit]

  • 3 points for win, 0 points for loss
  • 2 points for shoot-out win, 1 point for shoot-out loss
  • S.S.C. Napoli wins tournament
Team Pld W SO-W L SO-L GF GA Pts
Napoli 2 1 1 0 0 3 2 5
Juventus 2 1 0 0 1 3 1 4
Internazionale 2 0 0 2 0 1 4 0


2006[edit]

  • 3 points for win, 0 points for loss
  • 2 points for shoot-out win, 1 point for shoot-out loss
  • Juventus F.C. wins tournament
Team Pld W SO-W L SO-L GF GA Pts
Juventus 2 1 1 0 0 1 0 5
Napoli 2 1 0 0 1 1 0 4
Internazionale 2 0 0 2 0 0 2 0


2007[edit]

  • 3 points for win, 0 points for loss
  • 2 points for shoot-out win, 1 point for shoot-out loss
  • F.C. Internazionale Milano wins tournament
Team Pld W SO-W L SO-L GF GA Pts
Internazionale 2 2 0 0 0 3 0 6
Juventus 2 1 0 1 0 1 1 3
Napoli 2 0 0 2 0 0 3 0


2008[edit]

  • 3 points for win, 0 points for loss
  • 2 points for penalty kick win, 1 point for penalty kick loss
  • Juventus F.C. wins tournament based on head-to-head result
Team Pld W PK-W L PK-L GF GA Pts
Juventus 2 0 2 0 0 0 0 4
Milan 2 1 0 0 1 1 0 4
Napoli 2 0 0 1 1 0 1 1


Gunners[edit]

The best mark in the event is Christian Vieri with 6 goals, all made with the Inter shirt.

Television[edit]

All editions of the Birra Moretti Trophy were transmitted in clear and exclusive channels from Mediaset (sometimes Canale 5, sometimes Italia 1, in some editions the first minigirl was transmitted by Italy 1 and the other two by Channel 5).

References[edit]

  1. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2011-07-08. Retrieved 2011-01-24.