It was released on 7 inch vinyl, cassette tape and compact disc. When listing this release or the song "This is Fake D.I.Y." Bis just as often use the last period in the acronymD.I.Y. as they don't.
"This is Fake D.I.Y." is an attack on the commercialization of independent music such as the popular practice of major labels using subsidiaries such as Indolent and Food to promote artists as independent or alternative. The song also takes aim at wider marketing practices such as coloured vinyl, 'free' posters and multi-part CD sets. However, the group took on some of the marketing practices they criticised for their 1999 singles "Action and Drama" and "Detour".