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Fate Acquired by Snapchat
Founded 2008
Founder Jacob Blackstock
Defunct July 8, 2016 (2016-07-08)
Headquarters Toronto, Canada

Bitstrips was a Canadian web and mobile application originally created by Jacob "Ba" Blackstock and Jesse Brown of Toronto.

The service was designed to allow users to create comic strips using personalized avatars, and preset templates and poses.[1] Brown and Blackstock explained that the service was meant to enable self-expression without the need to have artistic skills. Bitstrips was first presented in 2008 at South by Southwest in Austin, Texas, and the service later piloted and launched a version designed for use as educational software. The service achieved increasing prominence following the launch of versions for Facebook and mobile platforms. In 2014, Bitstrips launched a sticker-oriented spin-off app known as Bitmoji.

In July 2016, Snapchat confirmed that it had acquired Bitstrips, and integrated support for its Bitmoji app into its own. The Bitstrips staff continue to work for Snapchat out of their office in Toronto, but the original Bitstrips services were shut down.


Bitstrips was co-developed by Toronto-based comic artist Jacob Blackstock and his high school friend, journalist Jesse Brown;[2] the service was originally envisioned as a means to allow anyone to create their own comic strip without needing artistic skills. Brown explained that "it's so difficult and time-consuming to tell a story in comic book form, drawing the same characters again and again in these tiny little panels, and just the amount of draftsmanship required. And even if you can do it well, which I never could, it takes years to make a story."[3] Brown stated that the service would be "groundwork for a whole new way to communicate", and went as far as describing the service as being a "YouTube for comics".[2] Blackstock explained that the concept of Bitstrips was influenced by his own use of comics as a form of socialization; a student, Blackstock and his friends drew comics featuring each other and shared them during classes. He felt that Bitstrips was a "medium for self-expression", stating that "It’s not just about you making the comics, but since you and your friends star in these comics, it’s like you’re the medium. The visual nature of comics just speaks so much louder than text."[4]

A simple Bitstrips avatar

The service was publicly unveiled at South by Southwest 2008.[2] In 2009, the service introduced a version oriented towards the educational market, Bitstrips for Schools, which was initially piloted at a number of schools in Ontario. The service was praised by educators for being engaging to students, especially within language classes. Brown noted that students were using the service to create comics outside of class as well, stating that it was "so gratifying and shocking what people do with your tool to make their own stories in ways that you never would have anticipated. Some of them are just brilliant."[3]

In December 2012, Bitstrips launched a version for Facebook;[1] by July 2013, Bitstrips had 10 million unique users on Facebook, having created over 50 million comics.[5] In October 2013, Bitstrips launched a mobile app; in two months, Bitstrips became a top-downloaded app in 40 countries, and over 30 million avatars had been created with it. In November 2013, Bitstrips secured a round of funding from Horizons Ventures and Li Ka-shing.[6][4] In October 2014, Bitstrips launched Bitmoji, a spin-off app that allows users to create stickers featuring their Bitstrips characters in various templates.[7][8]

In July 2016, following unconfirmed reports earlier in the year,[9] the parent company of the messaging app Snapchat (now Snap Inc.) announced that it had acquired Bitstrips. Concurrently, the Bitmoji app was integrated with Snapchat, allowing users to link their accounts and use their stickers within the app in messaging and photos. The former Bitstrips staff continue to operate out of Toronto, but the Bitstrips service was shuttered.[10][11][12]


  1. ^ a b Moss, Caroline. "Here's How You Can Create Those Personalized Comic Strips That Are Popping Up All Over Facebook". Business Insider. Retrieved 14 November 2013. 
  2. ^ a b c "SXSW: Cartooning Made Easy with Bitstrips". Wired. Retrieved 24 March 2017. 
  3. ^ a b Korducki, Kelli. "Kids Get Creative (and Hilarious) with Bitstrips for Schools". Torontoist. Retrieved 23 November 2013. 
  4. ^ a b "Bitstrips dominating app charts as users create over 30M avatars". Adweek. Retrieved 24 March 2017. 
  5. ^ Koetsier, John. "Bitstrips bootstraps social comics on Facebook to 10M users and 50M unique cartoons". VentureBeat. Retrieved 14 November 2013. 
  6. ^ Steger, Isabella; Lee, Yvonne. "Bitstrips Gets High-Profile Backer". Wall Street Journal. Retrieved 14 November 2013. 
  7. ^ "My Bitmoji, My Better Self". The New York Times. Retrieved 24 March 2017. 
  8. ^ "Bitstrips Launches Bitmoji Personalized Emoji App on iOS". Adweek. Retrieved 24 March 2017. 
  9. ^ "Exclusive: Snapchat Buys Bitmoji Maker". Fortune. Retrieved 29 March 2016. 
  10. ^ "Snapchat builds Bitmojis into app, confirms acquisition of Toronto startup". The Globe and Mail. Retrieved 24 March 2017. 
  11. ^ "Here’s How You Can Use Bitmoji Inside Snapchat". Fortune. Retrieved 24 March 2017. 
  12. ^ "Why Snapchat bought Toronto-based Bitstrips for $100M". CTV News. 28 March 2016. Retrieved 30 March 2016. 

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