|Product type||Chewing gum|
Black Black (Burakku Burakku) is a brand of caffeinated chewing gum produced in Japan by Lotte. It has been sold since 1983. and is popular in Japan, partially due to its well-known television commercials that star Jean-Claude Van Damme. After being mentioned by Wired Magazine in 2003, which described its effect as "Sambuca spiked with Vicks VapoRub", Lotte Black Black became popular in the United States. The gum's name is derived from its charcoal-like color.[clarification needed]
Ingredients include sugar, starch syrup, grape sugar, erythritol, oolong tea extract, ginkgo extract, chrysanthemum flower extract, gum base, flavorings, coloring agents (cacao, gardenia), caffeine, and nicotinamide. A persistent urban legend holds that the gum contains nicotine, the misconception stemming from confusion with nicotinamide, a different substance related to the B vitamins. There is some "Engrish" on the label that reads, "HI-TECHNICAL * EXCELLENT TASTE AND FLAVOR". Some sticks also say "YES, CHEWING!".
Notes and references
- "ロッテ 商品カタログ ガム, Lotte(Japan) products information of chewing gum" (in Japanese). Lotte (Japan). Retrieved 2008-01-25.
昭和58年6月に「眠気スッキリ！ブラックブラックガム」を発売 In June, Shōwa 58 (1983), the sales of black black gum started.
- "What Wired staffers bought this month". Wired magazine. February 2003. p. 1. Retrieved 2016-10-02.
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