Blackmagic Design

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Blackmagic Design Pty Ltd.
Proprietary limited
IndustryDigital cinema
Manufacturing
Founded2001; 18 years ago (2001)
FounderGrant Petty
Headquarters11 Gateway Court, ,
Number of locations
8 offices (2016)[1]
Area served
Worldwide
Key people
Grant Petty (CEO)
ProductsDigital movie cameras
Digital cinematography
Video editing software
RevenueIncrease $300 million (2016-17)[2] $233 million (2014-15)
Websiteblackmagicdesign.com

Blackmagic Design is an Australian digital cinema company and manufacturer based in Port Melbourne, Victoria, Australia. It designs and manufactures broadcast and cinema hardware, most notably digital movie cameras, and also develops video editing software, such as the DaVinci Resolve application.

Blackmagic Design film production equipment has been used in 20 of the 30 highest grossing movies of all time.[3] Blackmagic Design software and hardware has also been used on many Academy Award winning films and Best Picture films such as Green Book and Moonlight.[3][4] Additionally, Blackmagic Design software has been leveraged on popular television shows such as the Emmy Award winning Game of Thrones and Modern Family.[5][6]

History[edit]

The company was founded in 2001 by Grant Petty[7] and produced their first product in 2002,[7][8] a capture card for macOS called DeckLink that was the first to offer uncompressed 10-bit video.[8] The company later released new versions of the card[9][10][11][12][13][14] and added color correction capabilities,[15] support for Microsoft Windows,[16] and full support for Adobe Premiere Pro and Microsoft DirectShow.[17]

In 2005 the company released several products, including the Multibridge family of PCIe bi-directional converters and the FrameLink family of DPX-based software.[18][19] In 2006 the company released Blackmagic On-Air television production software.[20].

At the 2012 NAB Show Blackmagic announced their first Cinema Camera[21]. In 2018, Blackmagic Design also partnered with Apple to create the Blackmagic eGPU which was sold exclusively through the Apple Store for its first 6 months upon release.[22] This was followed by the Blackmagic eGPU Pro which was also solely sold through the Apple Store.[23]

In 2018, Blackmagic also became a participant in Netflix's all four categories for its Post Technology Alliance which includes both URSA cinema cameras and Davinci Resolve.[24]

Acquisitions[edit]

Products[edit]

Broadcast Hardware[edit]

Blackmagic's first and main products have been broadcast video hardware, including live production switchers, real-time compositing processors, Cintel scanners, signal converters, and video monitors. The company then began producing similar products for the filmmaking industry, including cinema cameras and video monitors with integrated recording options.

Cinema Cameras[edit]

  • Cinema Camera family: cinema cameras with internal recording ranging from 1080p to 4K, up to 60fps, and 13 claimed stops of DR.
  • Production Camera family: cameras designed for live broadcast, all the models are able to record up to 30fps at 4K, 60fps at 1080p and deliver 12 stops of DR.
  • URSA family: professional upgradeable cameras capable of both cinema and broadcast recordings, different models ranging from 4K to 4.6K, up to 60 fps at native resolution, and from 12 to 15 stops of DR.

Editing Software[edit]

  • DaVinci Resolve: Non-linear editing system originally developed by Da Vinci Systems. Although the latest versions are fully featured for video editing it's still better known by its original capabilities in color correction and grading. Blackmagic distributes both a free and paid version of the software. The cost for the paid version of DaVinci Resolve is $299 (as of 2018).
  • Fusion: fully featured compositing software, originally developed by eyeon Software. Blackmagic distributes both a free and paid version of the software.

DaVinci Resolve was merged with Fusion from version 15.[27]

Blackmagic RAW is a free and modern codec that combines the quality and benefits of RAW with the ease of use, speed and file sizes of traditional video formats.[28] The advanced technology also won Blackmagic Design Cinema5D's IBC 2018 Technological Innovation Award.[29] The company has a BRAW video player application for MacOS and the file format is compatible with Davinci Resolve and Adobe Premiere Pro through the BRAW Studio plugin by Autokroma.[30][31] BRAW is currently only available on the Blackmagic Pocket Cinema Camera 4k and URSA Mini Pro G1 and G2, however the format is intended to be supported by other cameras and implemented into other editing platforms.[32][33]

Blackmagic also offers a free mobile URSA Mini Pro camera control application as well as a widely used Blackmagic Disk Speed Test MacOS application.[34][35]

See also[edit]

References[edit]

  1. ^ "Blackmagic Design: Offices Worldwide". Blackmagic Design. Retrieved 29 November 2016.
  2. ^ "Blackmagic Design's $300m example for in-sourcers". Australian Financial Review. 3 August 2017. Retrieved 17 June 2019.
  3. ^ a b "Blackmagic Design's $300m example for in-sourcers". Australian Financial Review. 3 August 2017. Retrieved 5 March 2019.
  4. ^ Waters, Cara (27 January 2019). "The Aussie tech company behind the Oscar nominees". The Sydney Morning Herald. Retrieved 5 March 2019.
  5. ^ "'Modern Family' Graded with DaVinci Resolve | Computer Graphics World". www.cgw.com. Retrieved 5 March 2019.
  6. ^ "HBO's 'Game of Thrones' Graded with DaVinci Resolve Studio by Chainsaw's Joe Finley | ProductionHUB". ProductionHUB.com. Retrieved 5 March 2019.
  7. ^ a b "Blackmagic Design founder Grant Petty on how a "burning revelation" led him to create his $300 million video technology company". SmartCompany. 11 July 2017. Retrieved 21 January 2018.
  8. ^ a b "Price Barrier for Uncompressed Video Slashed". Blackmagic Design. 1 November 2002. Retrieved 29 November 2016.
  9. ^ "DeckLink 2 Available Immediately". Blackmagic Design. 18 February 2003. Retrieved 29 November 2016.
  10. ^ "DeckLink Pro Advanced SDI Video Card". Blackmagic Design. 2 April 2003. Retrieved 30 November 2016.
  11. ^ "DeckLink SP High-End Analog Video Card". Blackmagic Design. 2 April 2003. Retrieved 30 November 2016.
  12. ^ "DeckLink HD Plus™ Announced". Blackmagic Design. 10 September 2004. Retrieved 30 November 2016.
  13. ^ "DeckLink Multibridge™ Announced". Blackmagic Design. 10 September 2004. Retrieved 30 November 2016.
  14. ^ "Workgroup Videohub™ Announced". Blackmagic Design. 10 September 2004. Retrieved 30 November 2016.
  15. ^ "World's First Real Time Uncompressed Color Correction". Blackmagic Design. 4 February 2003. Retrieved 29 November 2016.
  16. ^ "DeckLink Support for Microsoft Windows™". Blackmagic Design. 29 March 2003. Retrieved 29 November 2016.
  17. ^ "Price Barrier Slashed with Blackmagic DeckLink Extreme". Blackmagic Design. 19 March 2004. Retrieved 30 November 2016.
  18. ^ "Blackmagic Design Introduces Multibridge Family; World's First Bi-Directional Converter with PCI Express". Blackmagic Design. 18 April 2005. Retrieved 30 November 2016.
  19. ^ "Blackmagic Design Introduces FrameLink, a New Software Utility for Instant DPX Compatibility". Blackmagic Design. 18 April 2005. Retrieved 30 November 2016.
  20. ^ "Blackmagic Design Announces Blackmagic On-Air -- The First Affordable Live HD Television Production Studio". Blackmagic Design. 24 April 2006. Retrieved 30 November 2016.
  21. ^ "NAB 2012: Blackmagic Unveils Surprise 2.5K Cinema Camera for Unprecedented $3,000". 16 April 2012. Retrieved 21 January 2018.
  22. ^ "How Melbourne-based cinema and TV company Blackmagic Design landed an exclusive partnership with Apple". SmartCompany. 13 July 2018. Retrieved 19 February 2019.
  23. ^ Pendlebury, Ty. "Blackmagic eGPU Pro sounds spooky, makes Mac graphics faster". CNET. Retrieved 19 February 2019.
  24. ^ "Blackmagic Design in Netflix Post Technology Alliance". cinema5D. 8 October 2018. Retrieved 19 February 2019.
  25. ^ "Blackmagic Acquires Assets of Film Scanner Maker Cintel". 24 July 2012. Retrieved 21 January 2018.
  26. ^ "Blackmagic Design Announces the Acquisition of Fairlight". Fairlight. 9 September 2016. Retrieved 29 November 2016 – via Blackmagic Design.
  27. ^ Cinema5D: DaVinci Resolve 15 Integrates Fusion, 10 April 2018
  28. ^ "Media | Blackmagic Design". www.blackmagicdesign.com. Retrieved 19 February 2019.
  29. ^ "Blackmagic RAW Wins cinema5D IBC 2018 Technological Innovation Award". cinema5D. 19 September 2018. Retrieved 19 February 2019.
  30. ^ "Blackmagic RAW | Blackmagic Design". www.blackmagicdesign.com. Retrieved 19 February 2019.
  31. ^ "BRAW Studio - Premiere Pro Blackmagic RAW Native Importer". Newsshooter. 1 February 2019. Retrieved 19 February 2019.
  32. ^ "Blackmagic URSA Mini Pro G2 Introduced, Pocket 4K Gets Blackmagic RAW, No More DNG". cinema5D. 5 March 2019. Retrieved 6 March 2019.
  33. ^ "Blackmagic RAW Technology Introduced – 12 bit Compressed RAW Camera Internal for Free". cinema5D. 14 September 2018. Retrieved 19 February 2019.
  34. ^ "Blackmagic Camera Control". App Store. Retrieved 19 February 2019.
  35. ^ "Blackmagic Disk Speed Test". Mac App Store. Retrieved 19 February 2019.

External links[edit]