Blair Corporation

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Blair Corporation
Industry Mail order, retail
Founded 1910
Headquarters Warren, Pennsylvania, USA
Key people
Marisa Smith, President
Products Men's and Women's Clothing, Household goods
Number of employees
2000 (2008)
Parent Bluestem Brands, Inc.

Blair Corporation is one of America's largest direct marketing mail order retailers, selling clothing and household goods. Founded in 1910 as New Process Company by John Leo Blair, the company is celebrating its 100th year in business.[1] Blair is headquartered in Warren, Pennsylvania, and has warehousing and distribution operations in nearby Irvine, Pennsylvania, as well as a call center in Erie, PA.[2] The company is well known for its retail catalogs, which are sent to millions of customers in the United States.[3] While most business is done through mail-order, phone, or online, Blair also maintains retail stores in Warren and Grove City, PA.[4] Blair is the largest employer in Warren County, Pennsylvania, where it is based.[5] Blair employs around 2300 associates.[6]

Company history[edit]

Blair was founded in 1910 by John L. Blair, who originally took up an offer to sell raincoats. After several unsuccessful attempts at selling the coats, he was asked by an undertaker if he had any attractive black raincoats. He didn't, but it gave him an idea. The idea John had was to take advantage of the relatively new process of rubber vulcanization to adhere an attractive black wool fabric to the outside of a rubber raincoat, with an inner lining of a Scottish plaid. His classmate agreed to begin producing just such a coat and supplied him initially with 1200 coats, which were purchased almost immediately. He actually had to send out letters of apology until new coats could be produced. Samples of his letters from as early as 1910 still exist.[7]

With the help of his father and siblings, John mailed 10,000 letters to undertakers across America and the coat quickly saturated the market. He expanded with letters to ministers and businessmen, and he also expanded his product line. For the first few years his business was known as New Process Rubber Company, and by 1916 it was changed to New Process Company.

New Process Company went public in 1924. By the mid-1980s, New Process was also said to be the largest publicly held direct-marketer of clothing and home products in the United States, and also had the oldest continually traded stock on the American Stock Exchange.[8] Murray McComas, CEO at that time, appeared in a filmed interview on the floor of the America Stock Exchange to discuss the unique position New Process Company found itself in. In 1989, the name of the company was changed to Blair.

The company continued to grow. According to the Pittsburgh Press, in 1989, Blair had capabilities to process 100,000 orders per day, and was shipping as many as 75,000 packages a day. It had sales in 1988 of 414 Million dollars. Blair had 15 million Americans on its mailing list.[9]

Blair Corporate Headquarters in downtown Warren, PA

Continued growth[edit]

In the mid-2000s, Blair began to struggle with declining sales, due to the recession in the economy.[10] In 2007, Blair shareholders approved a merger deal with Appleseed's (later renamed Orchard Brands), a subsidiary of Golden Gate Capital Partners.[11] Orchard Brands is a holding of several different catalog retailers who target the same market. Under the leadership of Orchard Brands, Blair has seen re-organization and increased efficiency, as well as growth as Blair facilities are being expanded to handle orders from other Orchard Brand companies. Blair's modern distribution center is being used to ship not only Blair orders, but orders for some sister companies as well. The call center operations have been expanded as well, to handle orders from those companies.[12] After the merger, it was announced that 500 new jobs would be created in the region, due to the expansion at the Blair facilities.[13] In 2007, Blair was ranked the 118th largest internet retailer by In 2010, Blair president and CEO Shelley Nandkeolyar announced his resignation, and he was followed by Dave Matthews, who is serving as interim CEO. It was also announced that Blair, as part of Orchard brands, was the 59th largest internet retailer.[14] In April 2010, Dave Walde was announced as the new Blair CEO. Previously, Walde had served as the Chief Financial Officer for Orchard Brands.[15] In 2011, Orchard Brands went through a bankruptcy; it exited under the control of debtholders, including American Capital.[16] Orchard Brands had sales of US$ 1.02 billion in 2014.

On May 27, 2015, Orchard Brands announced it was being acquired by Capmark Financial to be another business within the Bluestem Brands retail business.


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  5. ^ "Archived copy". Archived from the original on 2008-10-21. Retrieved 2010-03-12. 
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  8. ^ International directory of company histories, Vol. 25. (1999). St James Press.
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  11. ^ Golden Gate subsidiary to buy Blair Corp.
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  15. ^ "Archived copy". Archived from the original on 2011-07-17. Retrieved 2010-04-12. 
  16. ^ Stone, Mike; Oran, Olivia; Roumeliotis, Greg (2014-12-09). "Catalog retailer Orchard Brands retains Goldman for sale -sources". Reuters. Retrieved 2015-03-12.