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Blancpain SA
IndustryWatch manufacturing
FatePurchased by The Swatch Group Ltd
FoundedVilleret, Switzerland (1735 (1735))
FounderJehan-Jacques Blancpain
Area served
Key people
Marc Hayek
ParentThe Swatch Group
Blancpain watch with 8-day power reserve.

Blancpain SA (French pronunciation: ​[blɑ̃pɛ̃]) designs, manufactures, distributes, and sells prestige and luxury Swiss watches. It is a subsidiary of the Swatch Group.


Jehan-Jacques Blancpain started making watches in 1735 in Villeret, Switzerland. He founded the Blancpain brand, setting up his first workshop on the upper floor of his house at Villeret, in the present-day Bernese Jura.

In 1815, Frédéric-Louis Blancpain, the great-grandson of Jehan-Jacques, who was head of the family business at the time, modernized production methods and transformed the traditional craft workshop into an industrial undertaking capable of serial production. By replacing the crown-wheel mechanism with a cylinder escapement, Frédéric-Louis introduced a major innovation into the watchmaking world. In the second half of the 19th century, as industrialization took hold, the prices of watchmaking products were falling and many workshops were fated to close down. To face up to American competition, in 1865 Blancpain built a two-storey factory by the River Suze and made use of water power to supply the electricity needed for its production processes. By modernizing its methods and concentrating on top of the line products, Blancpain became one of the few watchmaking firms to survive in Villeret. In 1926, the Manufacture entered into a partnership with John Harwood and started marketing the first automatic wristwatch.

The year 1932 saw the end of the family's management of the firm, which had lasted for over two centuries. On the death of Frédéric-Emile Blancpain, his only daughter, Berthe-Nellie, did not wish to go into watchmaking. The following year, the two members of the staff who had been closest to Frédéric-Emile, Betty Fiechter and André Léal, bought the business. As there was no longer any member of the Blancpain family in control of the firm, the two associates were obliged by law as it stood at the time to change the company name. The firm would be called "Rayville S.A., succ. de Blancpain", "Rayville" being a phonetic anagram of Villeret. Despite this change of name, the identity of the Manufacture was perpetuated, and the characteristics of the brand were preserved. Betty Fiechter remained director of Blancpain until 1950, when her nephew, Jean-Jacques Fiechter, joined her. At the end of the 1950s, Rayville-Blancpain was producing more than 100,000 watches per year. To make it possible to meet the continually growing demand, the firm became part of the SSIH, joining such brands as Omega SA, Tissot and Lemania. In 1971, production topped 220,000 watches. During the quartz crisis of the 1970s, SSIH was forced to reduce its output by half and to sell off part of its assets.

In 1983, SSIH sold the Rayville-Blancpain name to Jacques Piguet, son of Frédéric Piguet and director of the company of that name, and Jean-Claude Biver, at that time employed by the SSIH. The company set up production at Le Brassus, in the Joux Valley, and from then on traded under the name of Blancpain SA.

In 1992, the SSIH purchased Blancpain back for 60 million Swiss Francs. At that time, Blancpain had annual sales of 50 million Swiss Francs. Jean-Claude Biver remained as CEO of Blancpain until 2003. SSIH became known as the Swatch Group, and in July 2010, Frédéric Piguet SA, also owned by Swatch Group, was merged into the firm Blancpain SA. Marc Hayek, the grandson of the Swatch Group's founder and chairman, Nicolas Hayek (1928 – 2010), has run Blancpain since 2002.[1]


According to their commercial slogans, the company has never produced quartz watches in the past and has stated in its advertisements that it never will, nor have they ever produced watches with digital displays. In comparison to a large watchmaker like Rolex, which makes about 2,000 watches a day, Blancpain produces fewer than thirty watches per day. Each watch is made by a single watchmaker.

Blancpain is also famous for being the creator of one of the most complicated mechanical watches ever made, the Blancpain 1735, which is a true grand complication (Tourbillon, minute repeater, perpetual calendar, split chrono), a limited edition of 30 pieces only, production of just one piece per year.

Blancpain is also known for its Fifty-Fathoms watch, produced in collaboration with the French Navy’s Nageurs de Combat (combat swimmers) lead by Captain Bob Maloubier and Lieutenant Claude Riffaud, and worn by Jacques Cousteau.[2] From 1958, Fifty-Fathoms was standard issue of the US Navy’s combat divers and United States Navy SEALs.[3] In 1984, Blancpain launched the world's smallest automatic movement, followed in 1989 by the launch of the world's thinnest movement.


Blancpain sponsors Motorsport programs including the Blancpain Endurance Series,[4] Blancpain Sprint Series, Blancpain GT Series,[5] Lamborghini Blancpain Super Trofeo series, ADAC GT Masters[6] and Reiter Engineering's GT1 and GT3 cars.


  1. ^ History
  2. ^ IN DETAIL – BLANCPAIN TRIBUTE TO FIFTY FATHOMS MIL-SPEC Robert-Jan Broer, September 20, 2017
  3. ^ A Deep Dive into the Fifty Fathoms MILSPEC-1's Past Nitin Nair, April 19, 2017
  4. ^ "Series Information". Blancpain Endurance Series. SRO Ltd. 2012. Retrieved 20 March 2012.
  5. ^ "Blancpain Watches extends partnership to the SRO-Promoted GT Sprint Series". FIA GT Series. Stéphane Ratel Organisation. 15 November 2013. Retrieved 10 December 2013.
  6. ^ "Blancpain and ADAC GT Masters extend partnership". ADAC GT Masters. ADAC. 4 December 2013. Retrieved 10 December 2013.

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