Screenshot of the website's main page taken on February 2, 2018
Type of site
|Comic books, television, film, video games|
|Created by||Rich Johnston|
|Alexa rank||12,166 (March 2018[update])|
|Launched||April 27, 2009|
Bleeding Cool is an Internet news site, focusing on comics, TV, film, and games. Owned by Avatar Press, it was launched by Rich Johnston on 27 March 2009, and has gone through several iterations of design, and many forum changes. Avatar also publishes an associated magazine, Bleeding Cool.
Bleeding Cool has a reputation within the industry for spreading previously secretive information far and wide. John Cunningham, VP Content Strategy at DC Entertainment, told DC All Access presenter Tiffany Smith on stage at San Diego Comic-Con, on whether she could reveal some information, "It was on Bleeding Cool this morning. The whole world knows." In 2015 Marvel Senior Vice President of Publishing and Executive Editor Tom Brevoort referred to Bleeding Cool when talking about the revelation that Marvel Entertainment CEO Isaac Perlmutter had personally intervened to cancel the Fantastic Four comics in his dispute with Fox Studios, saying "Seriously, if there wasn't a website stirring all of this stuff up, can you honestly say that you would even have noticed anything here?"
Among Bleeding Cool's features are a power list detailing the most influential people in the comics industry.
In 2012, Bleeding Cool was the first to report on sexual harassment accusations leveled against DC Comics editor Eddie Berganza, beginning with an incident at WonderCon in Anaheim, California. Though that initial article was a blind item that did not name the victim or accused, four years later, Bleeding Cool named Berganza when it accused him of sexual harassment, and detailed how he had risen in the ranks at DC even after the accusations became known to his employers. This was followed by a November 2017 BuzzFeed report on accusations leveled against Berganza by several women that led to his termination from DC.
In November 2017, Bleeding Cool broke the story that writer/editor C.B. Cebulski, who had recently been promoted to Editor in Chief of Marvel Comics, had written a number of Japanese-themed stories for Marvel in 2003 and 2004 under the pseudonym Akira Yoshida, which led to accusations of cultural appropriation, yellowfacing, and "Orientalist profiteering".
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The site has published regular work by writers including:
- Warren Ellis
- Si Spurrier
- Alex De Campi
- Dennis O'Neil
- Michael Davis
- Dan Wickline
- Adi Tantimedh
- Brendon Connelly
- Mary Anne Butler
- Bill Watters
- Chris D'Lando - Marvel Comics' Sales & Communications Administrator
- Donny Cates - comics author
- Andrew Wheeler - Editor in Chief of Comics Alliance
- Joel Ronson, the then-twelve-year-old son of Jon Ronson
Awards and accolades
Bleeding Cool was nominated for the "Favourite Comics Related Website" Eagle Award in 2010 and 2011 and won in 2012. It was named as one of PC Magazine's top blogs of 2010 and Technorati gave it a perfect 1000 score for influence in the comics category in 2011. Johnston was awarded the Shel Dorf Award for Best Comics Blogger for his work on Bleeding Cool in 2012. He was also nominated in 2011 and 2013.
- "Bleedingcool.com Traffic Statistics". Alexa Internet. Retrieved March 17, 2018.
- Johnston, Rich (July 29, 2014). "And Finally... DC Comics' John Cunningham On Bleeding Cool". Bleeding Cool.
- Johnston, Rich (January 13, 2015). "A Bleeding Cool Endorsement From Tom Brevoort?". Bleeding Cool.
- Truitt, Brian (November 27, 2013). "Marvel heads up 'Bleeding Cool' comic-book power list". USA Today.
- Gaudette, Emily (November 13, 2017). "DC Comics Fires Editor Eddie Berganza Over Assault Allegations". Newsweek.
- Walters, Joanna; Flood, Alison (November 13, 2017). "DC Comics fires editor accused of sexual harassment by three women". The Guardian.
- Couch, Aaron (November 13, 2017). "DC Comics Editor Fired Following Sexual Assault Claims". The Hollywood Reporter.
- Liptak, Andrew (November 12, 2017). "DC Comics suspended a top editor after sexual harassment allegations". The Verge.
- Elbein, Asher (December 17, 2017). "The Secret Identity of Marvel Comics' Editor". The Atlantic.
- Andrews, Travis M. (December 19, 2017). "The curious tale of the Marvel comics editor who pretended to be a Japanese writer". The Washington Post.
- Alison Flood (November 29, 2017). "New Marvel editor-in-chief under fire for using Japanese pseudonym". The Guardian.
- Matt Fernandez (November 28, 2017). "Marvel Comics EIC Admits He Once Wrote Under Japanese Pseudonym". Variety.
- "2010 Eagle Awards nominations". The Beat. 24 May 2010. Archived from the original on 30 May 2010. Retrieved 12 November 2010.
- Griffith, Eric (November 11, 2010). "Our Favorite Blogs: 2010". PC Magazine.
- Johnston, Rich (September 21, 2011). "Wednesday Runaround: Going to Bat Law School". Bleeding Cool.
- Johnston, Rich (October 27, 2012). "Bleeding Cool Wins Shel Dorf Award For Best Comic Blogger (Other People Win Things Too)". Bleeding Cool.
- MacDonald, Heidi (August 10, 2011). "Shel Dorf Award nominees announced". The Beat.
- Herndon, Dave (November 2, 2013). "DEARBORN: 2013 Shel Dorf awards handed out at FanFare". The News-Herald (Southgate, Michigan).
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