Blendtec

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Blendtec Inc.
Consumer Goods
Industry Blenders
Founded 1975
Founder Tom Dickson
Headquarters Orem, Utah,
United States
Area served
Global
Key people
Tom Dickson, CEO [1]
Products Classic, Designer and Professional Series Blenders [2]
Parent K-TEC, Inc.
Website www.blendtec.com

Blendtec is a company that sells professional and home blenders. It is a division of K-TEC, Inc.[3] The founder of Blendtec is Tom Dickson.[3] The company was founded in 1975 and as of 2016 still operates primarily from Orem, Utah, United States.[4]

Marketing[edit]

Blendtec is popularly known for its Will It Blend? viral marketing campaign,[5] where Dickson blends different products, including iPods, iPhones, marbles, golf balls, remote controls and much more. Dickson was featured in the “How I Made My Millions” CNBC series that highlight the stories of companies that are huge but were a startup at some point[6]. The episode 21 of the series, Mix Master – Blendtec, discusses the resources that Dickson used to create the ‘Will It Blend?’ campaign and evoke the business. [7]

History[edit]

In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec's "Wild Side" jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah.[8]

In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec's Signature Series and Stealth lines of blenders.[9]

Blendtec is the parent company of the nutrition company Blendfresh, which was launched on July 14, 2014.[10]

Products[edit]

Home Blenders
[11]
  • Classic 560
  • Classic 570
  • Classic 575
  • Designer 625
  • Designer 675
  • Designer 725
  • Professional 750
  • Professional 800
  • Total Blender
  • Tom Dickson Extreme Blender
Commercial Blenders [12]
  • EZ 600
  • Chef 600
  • Chef 775
  • Connoisseur 825
  • Stealth 875
  • Self Serve Smoothie Machine
  • BDI
  • BI
  • BD8
  • BlendPoint
Jars
[13]
  • WildSide Jar
  • FourSide Jar
  • Twister Jar
  • Mini Twister Jar
Mills & Mixers
  • Kitchen Mill
  • Mix n' Blend II

See also[edit]

References[edit]

External links[edit]