Blendtec
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| Type | Division |
|---|---|
| Industry | Consumer goods |
| Founded | 1975 |
| Founder | Tom Dickson |
| Headquarters | , United States |
Area served | Worldwide |
Key people | Tom Dickson, CEO[1] |
| Products | Classic, Designer, and Professional Series blenders[2] |
| Parent | K-TEC, Inc. |
| Website | www |
Blendtec is an American company that sells commercial and residential blenders. It is a division of K-TEC, Inc.[3] Blendtec was founded in 1975 by Tom Dickson,[3] and as of 2016[update] still operates primarily from Orem, Utah, United States.[4]
Marketing[edit]
Blendtec is popularly known for its Will It Blend? viral marketing campaign,[5] where Dickson blends various non-food items, including iPods, iPhones, marbles, golf balls, and remote controls. Dickson was featured in “How I Made My Millions”, a CNBC series covering individuals who founded and grew successful businesses.[6][7]
History[edit]
In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec's "Wild Side" jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah.[8]
In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec's Signature Series and Stealth lines of blenders.[9]
In June 2017, the company was awarded the 2017 Kitchen Innovations Award for its Nitro Blending System.[10][11][12]
Blendtec is the parent company of the nutrition company Blendfresh, which was launched on July 14, 2014.[13]
Products[edit]
- Home blenders[2]
- Classic 560
- Classic 570
- Classic 575
- Designer 600
- Designer 625
- Designer 675
- Designer 700
- Designer 725
- Professional 750
- Professional 795
- Professional 800
- Total Blender
- Tom Dickson Extreme Blender
- Commercial blenders[14]
- EZ 600
- Chef 600
- Chef 775
- Connoisseur 825
- Stealth 875
- Stealth 885
- Self Serve Smoothie Machine
- BDI
- BI
- BD8
- BlendPoint
- Jars[15]
- WildSide Jar
- FourSide Jar
- Twister Jar
- Mini Twister Jar
- Mills and mixers
- Kitchen Mill
- Mix n' Blend II
See also[edit]
References[edit]
- ^ Business, HomeWorld. "HomeWorld Business". HomeWorld Business.
- ^ a b "Blendtec Blenders | Premium Commercial Kitchen Blenders". Blendtec.
- ^ a b Mixing It Up, The New York Times, Rob Walker, August 22, 2008
- ^ "About Us". Blendtec.
- ^ Pogue, David (2007-01-05). "Will It Blend?". The New York Times. Retrieved 2013-10-15.
- ^ Council, Young Entrepreneur (2013-10-31). "11 TV Shows Young Entrepreneurs Should Watch". Huffington Post. Retrieved 2018-02-28.
- ^ CNBC. "How I Made My Millions: Burton Snow Boards | Blendtec | Zane's Cycles". CNBC. Retrieved 2018-02-28.
- ^ "Home Page". blendtecvitamixlawsuit.com. 2011-02-10. Archived from the original on 2011-02-10. Retrieved 2021-05-15.
- ^ "Blendtec snags 2013 Gold Innovation Award". Archived from the original on October 23, 2013.
- ^ Blendtec (2017-06-08). "Blendtec Wins Coveted Kitchen Innovations Award". GlobeNewswire News Room. Retrieved 2020-02-21.
- ^ "National Restaurant Association 2017 Kitchen Innovation Awards: The Winners". Foodservice Consultants Society International. 2017-03-14. Retrieved 2020-02-21.
- ^ February 22; 2017. "Here are the 2017 Kitchen Innovations Award Winners". FSR magazine. Retrieved 2020-02-21.CS1 maint: numeric names: authors list (link)
- ^ "Blender company launches new products". ABC4. July 14, 2014.
- ^ "Blendtec Commercial Blenders and Accessories". Blendtec.
- ^ "Blendtec Blender Jars - Available on Blendtec.com". Blendtec.
External links[edit]
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Wikimedia Commons has media related to Blendtec. |