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For other uses, see Blick (disambiguation).
Blick (ab 2008).svg
Type Daily newspaper
Format Broadsheet
Owner(s) Ringier
Founded 1959; 56 years ago (1959)
Language German
Headquarters Zurich, Switzerland
Circulation 214,880 (2010)
Sister newspapers Blick am Abend
ISSN 1013-0667
OCLC number 805695696

Blick is a Swiss German-language daily newspaper, published by Ringier in Zurich.

History and profile[edit]

Blick was established in 1959.[1] The newspaper was the first Swiss tabloid publication.

The format of Blick was broadsheet until 2005 when it was switched to tabloid.[2] The new format induced controversies: protests began and many boycotted the scandalous newspaper. It was nevertheless a huge financial success. However, in 2009 the daily changed its format to broadsheet.[2]

Blick has a center-left political leaning.[3] Its sister paper is Blick am Abend, an evening free daily.[4] Both papers are owned by Ringier[5] and are based in Zurich.[6]


In the period of 1995–1996 Blick had a circulation of 335,143 copies, making it the best-selling paper in the country.[7] In 1997 Blick had a circulation of 315,548 copies.[8]

In 2001 Blick had a daily circulation of 309,000 copies and a readership of 739,000.[9] Its circulation was 292,292 copies in 2003, making it the best selling newspaper in Switzerland.[10][11] The 2006 circulation of the paper was 254,657 copies.[12] The Sunday edition Sonntagsblick had a circulation of 272,425 copies in 2006.[12] Blick was the best-selling newspaper in 2008 with a circulation of 240,000 copies.[3] Its circulation was 214,555 copies in 2009.[5] The paper had a circulation of 214,880 copies in 2010, making it the third most read paper in the country.[6]

See also[edit]


  1. ^ A. Mattenschlager; H. Riedle (2003). "Media construction of national identities in Germany and Switzerland" (PDF). Conflict and Communication Online 2 (1). Retrieved 23 December 2014. 
  2. ^ a b "Changing format: newspapers switching between broadsheet and tabloid". WAN-IFRA. 23 March 2009. Retrieved 5 December 2013. 
  3. ^ a b Lisa Müller (10 September 2014). Comparing Mass Media in Established Democracies: Patterns of Media Performance. Palgrave Macmillan. p. 225. ISBN 978-1-137-39138-4. Retrieved 16 January 2015. 
  4. ^ Blick am Abend expands Newspaper Innovation. 13 January 2009. Retrieved 5 December 2013
  5. ^ a b Hugo Bigi (2012). Journalism Education Between Market Dependence and Social Responsibility: An Examination of Trainee Journalists. Haupt Verlag AG. p. 26. ISBN 978-3-258-07753-6. Retrieved 17 January 2015. 
  6. ^ a b Cyril Jost (4 February 2011). "The challenges confronting the Swiss press". InaGlobal. Retrieved 23 December 2014. 
  7. ^ Media Policy: Convergence, Concentration & Commerce. SAGE Publications. 24 September 1998. p. 7. ISBN 978-1-4462-6524-6. Retrieved 1 December 2014. 
  8. ^ Sibylle Hardmeier (1999). "Political Poll Reporting in Swiss Print Media" (PDF). International Journal of Public Opinion Research 11 (3). Retrieved 30 December 2014. 
  9. ^ Adam Smith (15 November 2002). "Europe's Top Papers". campaign. Retrieved 7 February 2015. 
  10. ^ David Ward (2004). "A Mapping Study of Media Concentration and Ownership in Ten European Countries" (PDF). Dutch Media Authority. Retrieved 11 February 2015. 
  11. ^ "World Press Trends" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 8 February 2015. 
  12. ^ a b "Swiss newspaper market in flux" (PDF). Swiss Review 5: 9. October 2007. Retrieved 4 December 2014. 

External links[edit]