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Initial release 2007 (2007)
Operating system Windows XP (x86 only),
Windows Vista, Windows 7, Windows 8
Mac OS X (x86 only),
Xbox 360,
Xbox One,
Available in English
Type Video on demand, TV, music streaming

Blinkbox (stylised as blinkbox) is a UK-based transactional (purchase and rental) video-on-demand (VoD) service available on Macintosh and Microsoft Windows computers, games consoles, tablet computers and Smart TVs.[1] Content is generally streamed, with downloading currently possible on Windows PC/laptops. The Blinkbox brand has been extended to companion services offering digital music and books.

Tesco bought an 80% stake in the business in 2011 as part of a move into digital content. On 8 January 2015 the company sold Blinkbox to TalkTalk Group, who stated they intended to integrate the service into its own range of services.[2] Tesco sold Blinkbox Music to Guvera on 26 January 2015,[3] and confirmed it would close its Blinkbox Books division at the end of February 2015.[4]


The company was co-founded in 2006 by Michael Comish (he was Blinkbox's chief executive officer until June 2013 when he became Tesco Group Digital Officer[5]) and Adrian Letts, chief operating officer of the blinkbox group of services and MD of the Movies and TV service, both former senior executives of Channel 4 and Vodafone respectively. Blinkbox was launched in October 2007 with the backing of a number of venture capital firms.

On 20 April 2011, Tesco acquired an 80% stake in Blinkbox from Eden Ventures and Nordic Venture Partners, intending to use the company to boost its digital entertainment offering.[6] The Movies and TV service has around one million users per month.

In December 2014, Tesco was reported to be in negotiations with TalkTalk Group over the sale of Blinkbox Movies, after talks with Vodafone fell through.[7] The sale to TalkTalk was completed on 8 January 2015.[8]


Blinkbox Movies and TV has content deals with over 50 of the world's leading content producers including HBO, BBC Worldwide, Disney, Warner Bros., Universal Studios, Paramount Pictures, Sony Pictures Entertainment, 21st Century Fox, FremantleMedia, All3Media, Revolver Entertainment and Aardman Animations.

In 2010 the company signed a deal with the Samsung Group allowing films to be streamed directly though any Internet@TV Samsung TVs. blinkbox also formed a content partnership with YouTube[9] allowing the site to carry blinkbox films on its new Movies section. The service was also the first in the UK to offer streaming film content through Sony’s PlayStation 3, and Microsoft's Xbox 360 consoles.[9]

Rental content can be streamed directly to a Windows PC, Mac, Xbox 360, PlayStation 3 or Samsung Smart TV, and can be viewed any number of times within 48 hours. Buy-to-own content can be viewed without limit. The Blinkbox app is built into all pre 2012 Samsung Smart TVs. Content is protected with Microsoft's Windows Media DRM digital rights management and requires Microsoft Silverlight to play. Blinkbox cannot be used on Linux.

Historically Blinkbox combined a free+pay model allowing users both to buy titles and also to watch free ad-supported titles. In December 2012 Blinkbox stopped all ad-supported titles and shortly after launched, in which users with a Tesco Clubcard could watch titles free of charge, viewing advertisements targeted to them based on their buying habits.

On the 28th October 2014, Tesco shut down the Clubcard TV service, stating that they were not getting the level of repeat usage that they had hoped for.[10]

Other services[edit]

In 2012, Tesco bought the online music streaming service WE7 and relaunched it in 2013 as Blinkbox Music, aiming to compete with Spotify.[11][12] Blinkbox launched an ebook service, branded as Blinkbox Books, in March 2014.[13] Blinkbox Music was sold to Guvera on 26 January 2015.[3] After exclusive talks with Waterstones ended, Tesco also confirmed that Blinkbox Books would close at the end of February 2015.[4] Customers' purchases were transferred to Kobo.[14]


  1. ^ "How to watch blinkbox on a range of devices". Blinkbox. Retrieved 29 September 2013. 
  2. ^ Harris, Jamie (9 January 2015). "TalkTalk to drop Blinkbox name and integrate services". Digital Spy. Retrieved 12 January 2015. 
  3. ^ a b Glenday, John (26 January 2015). "Tesco sells Blinkbox Music to Guvera". The Drum. Retrieved 28 January 2015. 
  4. ^ a b Armstrong, Ashley (26 January 2015). "Tesco gives up on e-books as it closes Blinkbox Books". The Telegraph. Retrieved 28 January 2015. 
  5. ^ "blinkbox co-founder and CEO Michael Comish promoted to Tesco Group Digital Officer". Blinkbox. Retrieved 2013-10-23. 
  6. ^ "Tesco takes majority stake in Blinkbox". Digital Spy. Retrieved 2011-04-20. 
  7. ^ Williams, Christopher (29 December 2014). "Tesco turns to TalkTalk in bid to offload Blinkbox". The Telegraph. Retrieved 30 December 2014. 
  8. ^ Williams, Christopher (8 January 2015). "TalkTalk to shutter loss-making Blinkbox Movies service". The Telegraph. Retrieved 12 January 2015. 
  9. ^ a b Warman, Matt (2010-08-27). "YouTube adds movies on demand". London: The Daily Telegraph. Retrieved 2010-10-16. 
  10. ^ "Tesco will close its free, ad-supported Clubcard TV streaming service on October 28". The Next Web. 2014-09-29. Retrieved 2015-07-24. 
  11. ^ Halliday, Josh (14 June 2012). "Tesco buys We7 for £10.8m". The Guardian. Retrieved 12 January 2015. 
  12. ^ Chapman, Matthew (4 March 2013). "Tesco poaches Facebook and Sainsbury's execs for Blinkbox task". Marketing Magazine. Retrieved 12 January 2015. 
  13. ^ Campbell, Lisa (26 March 2014). "Tesco launches blinkbox books". The Bookseller. Retrieved 12 January 2015. 
  14. ^ "Transferring your blinkbox Books library to Kobo". Kobo. Retrieved 9 March 2015. 

External links[edit]