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Blokely logo.jpg
Type of site
Online men's publication
Owner The Wonderful Web Agency
Created by James York
Alexa rank Negative increase 1,093,804 (April 2014)[1]
Commercial Yes
Registration Optional
Launched January 2011

Blokely is a men’s lifestyle pure play website based in the UK. An independent platform, it evolved from a blogging site, which focused mainly on grooming and style stories, to a web portal site with a constant run of in-depth features on entertainment, music, grooming, lifestyle and sport. The website's target audience is men aged between 20 and 40.

History[edit] was founded in 2010 by James York, a former graduate of Southampton University and an insurance broker with Lloyd's of London. York registered the domain name in 2008 and initially set it up as a grooming blog.[2][3]

York subsequently made the blog into a fully fledged web portal in early 2011.[2]

Website content[edit]

Blokely's celebrity columnists include: Bath and England rugby union player Olly Barkley; TV & Radio Presenter Nat Coombs; television and radio presenter, Dave Berry; stand-up comedian, Josh Howie; and USA born actress and model, Kelly-Anne Lyons. Yorkshire and England cricketer, Ryan Sidebottom contributed to the magazine during the 2010–11 Ashes series.[3][4][5][6]

Aimed at men between 20 and 40, Blokely's main categories and topics include; Grooming; Entertainment; Life; Style; Current Affairs; and Sports. Additional sections, which appear occasionally, include Motoring and Music. The magazine also features a Competitions section.[2][7]

In June 2011 it was announced that Blokely had expanded by making some key editorial changes. It hired ex-FHM deputy style editor Matthew Hambly as the new deputy editor. In addition to this, former GMTV presenter Andrew Castle was recruited to carry out celebrity interviews for the website in a new slot coined "Andrew Castle meets..."[8]


  1. ^ " Site Info". Alexa Internet. Retrieved 1 April 2014. 
  2. ^ a b c Richardson, Anna (17 February 2011). "Reviews: Site-insections: Blokely". New Media Age. Centaur Media Ltd. Retrieved 13 April 2011. 
  3. ^ a b "The New Incarnation of". magazine. January 2011. Retrieved 13 April 2011. 
  4. ^ "Technology: The Week in Technology". PR Week website. PR Week. 4 March 2011. Retrieved 12 April 2011. 
  5. ^ "Dave Berry joins Blokely". Red Pages website. The Profile Group. 2011. Retrieved 14 April 2011. 
  6. ^ Boyd, Phoebe-Jane (14 April 2011). "Focus on Blokely with editor James York". FeaturesExec Media Bulletin website. Daryl Willcox Publishing. Retrieved 14 April 2011. 
  7. ^ "Men's Lifestyle". magazine. 13 March 2011. Retrieved 13 April 2011. 
  8. ^ "Press Gazette". Archived from the original on 2011-06-21. 

External links[edit]