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The name stands for "Bold Like Us". They produce phones with a low base price. BLU products are not widely advertised. They are designed in Miami and produced in China. In 2015, BLU planned to manufacture their phones in Brazil to have a closer connection to their target market.
Its phones are targeted at low-income people inside the USA, Western Europe, and China, and the wider market in countries such as Costa Rica and Brazil where average income is lower.
More than 30 million BLU devices have been sold in 40 countries.
BLU Products, among the first Latin-owned mobile manufacturer aimed at a Latin population and the fastest-growing in the region, announced its presence at CTIA Wireless 2011. BLU Products was founded by Brazilian entrepreneur Samuel Ohev-Zion. In 2011, the company expected to manufacture in Brazil, the largest market in Latin America.
BLU mobile devices are present throughout Latin America, Central America, the United States, and all of the Caribbean countries. In regions such as Central America, 50% of mobile phones for sale are BLU devices. In other countries, such as Trinidad and Tobago, BLU rapidly became the leading mobile device brand after launching with a carrier in 4Q 2010. In Aruba, the leading cellular carrier Digicel introduced in September 2013 a very low-cost BLU Android mobile phone for the local market, going for only Afl.9 (approximately US$6) with a post-paid plan.
In June 2015, BLU introduced two smartphones in the US market. The BLU Life One (2015 Edition) and the BLU LIFE 8 XL were listed on e-commerce website, Amazon.com.
- Vivo Series: High-end telephones. An example is the Vivo Air. BLU Vivo Air, when released, was the one of the world's thinnest mobile telephones (the thinnest sold by an American company) to support 4G High Speed Packet Access.
- Studio Series: Mid- and high-end devices. Phones in this series often support 4G HSPA and some, LTE. Battery life ranges from low to medium depending on the specific model.
Notable examples include:
Blu Studio X (and X plus (5.5 inches)): Comes with Android 4.4.2 and is upgradable to 5.0.2 lollipop. Marketed as a high use mid range cost phone aimed at people who use their phone a fair amount yet don't wish to pay for a brand name phone.
Blu Studio G: Lowest end studio series phone. Reliable yet low battery life and low screen resolution. When released it was sold for $99 in stores such as Target, Best Buy and, Amazon.com
- Life Series: BLU's highest end phone series. New phones will include fingerprint sensors, 2K screens, and higher range phone processors.
- Touchbook Series: A two phone series that has larger screens at 7 inches and 8 inches.
- Pure Series: As of October 2015, this series has only one device, the Pure XL.
- Advance Series:
- Energy Series:
• Energy XL: Released July 5, 2016 and sold directly on Amazon. This phone features a 6" 1080p super AMOLED screen, 64gb storage, 3gb RAM, 5000mAh battery, MediaTek 6753 octa-core processor clocked at 1.3GHz, 13mp main camera w/ phase shift autofocus and LED flash, 5mp front camera, built from aluminum unibody, gorilla glass 3, and came with color options of silver and gold.
- Neo Series:
- Specialty Series: Phones that have special capabilities, some being waterproof.
- WIN series
A series of BLU "bar" phones that may or may not be high-end devices but have some distinctive feature.
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- "Digicel Aruba mobile phone price plan". Digicel.
- "LU’s new Life series phones now on pre-sale at Amazon", bestmobs.com, June 11, 2015
- "Dash series". www.androidpolice.com. Retrieved 2015-10-28.
- "Dash series". ismooth.com. Retrieved 2015-10-28.
- "Feature Phones". www.bluproducts.com. Retrieved 2015-10-15.
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