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Fiat Blue and Me Geneva Auto Show 2011 March

Blue&Me is an integrated in-vehicle infotainment system used worldwide on many vehicles marketed by Fiat Chrysler Automobiles (FCA) from model years 2006-2017.

Developed over three years beginning in 2003 in partnership with CRF (Centro Ricerche FIAT), Magneti Marelli and Microsoft, and based on Windows Embedded Automotive, Blue&Me was formally launched in 2006 at the Geneva Auto Show. The system allows users to make hands-free telephone calls and control music and other functions using voice commands — in conjunction with a paired Bluetooth-compatible phone and augmented by steering-wheel mounted controls.

Using an open architecture, Blue&Me was an updatable application platform, allowing modular add-on functionality — in other words, allowing the system to evolve.[1] After its introduction, the system was expanded to include an SMS Reader, a driving coach application (marketed as eco:drive), navigation capabilities (marketed as Blue&Me MAP and Blue&Me Tomtom) — as well as a fleet management capability (marketed as Blue&Me Fleet), to connect a central computer with a fleet vehicle in real time, where data is transmitted automatically to allow real-time mileage and operating cost analysis.

The system offered Bluetooth and USB connectivity to mobile phones and personal media players although it did not support A2DP. It also provided a hands-free system, allowing a user to control its features by voice commands, using speech technology from Nuance Communications.[2]

With the help of Magneti Marelli the system was developed to be compatible with most mobile phones and media players.[1][3] Blue&Me Nav is an enhanced system which adds GPS navigation features.[4] It utilizes maps provided by Navteq or Tomtom.

At the Bologna Motor Show 2007, Fiat presented a new portable navigation unit addition to the Blue&Me system called Blue&Me Map.[5] With the exception of the Ford Ka, a lightly modified Fiat 500, the system is exclusive to Abarth, Alfa Romeo, Fiat and Lancia cars and to Fiat Professional's light commercial vehicles.


EcoDrive was first presented as a preview at the Frankfurt Motor Show 2007 and then officially unveiled at the 2008 Paris Motor Show. It is a new service component which offers the ability to track driving efficiency. It collects data about CO
emissions and fuel consumptions by saving them to a USB key, which can then be connected to a PC and analyzed.[6] It is now available for Fiat 500, Fiat Linea, Fiat Grande Punto and Fiat Bravo. Fiat Automobiles assures that in 2009 EcoDrive will be available for the whole car range equipped with Blue&Me.

Blue&Me applications[edit]


  1. ^ a b "Blue&Me". Retrieved 2007-09-21. 
  2. ^ "Blue&Me: Endless Infotainment Possibilities While on the Road". Archived from the original on 2007-08-11. Retrieved 2007-09-21. 
  3. ^ "Blue & Me". Retrieved 2007-09-21. 
  4. ^ "New Fiat 500 minicar: Blue&Me". Retrieved 2007-09-21. 
  5. ^ "6.11.2007 FIAT TO LAUNCH NEW EVOLUTION OF BLUE& ME IN BOLOGNA". Retrieved 2007-11-30. 
  6. ^ "11.09.2007 IN FRANKFURT FIAT AND MICROSOFT ANNOUNCE ECODRIVE". Retrieved 2007-09-21. 

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